Smart spent a bazillion for the iPhone 4S launch

Hindi lihim na sobrang nasabik ang Smart na magkaroon ng iPhone 4S sa kanilang lineup kaya nagdaos sila ng malaking welcome party sa Camp Out event sa Rockwell, Powerplant nang hatinggabi ng Disyembre 15, 2011.

Sa bisperas ng malaking gabi, isinara nila ang buong Powerplant Mall upang magbigay daan sa mga tao na magkampo at kunin ang kanilang iPhone 4S. Marahil ito ang pinakamalaking kaganapang teknolohikal na nakita ko ngayong taon.

Nakakuha sila ng libreng buffet na pagkain mula sa Burgoo, Sumo Sam at Cibo, saganaang kape mula sa Starbucks at Coffee Bean, mga inumin mula sa Booze Booze Booze, libreng mga pelikula buong gabi (Mission Impossible), libreng mga laro sa arcade at isang konsiyerto. Ito ay isang matalinong paraan upang mapaligaya, mapaginhawa, at maparelaks ang mga taong naghihintay sa paglabas ng iPhone 4S.

Mayroon ding isang malaking raffle para sa lahat ng nagparehistro na may maraming produktong ⟦PH0X⟆ na ipamimigay pati na rin ang isang bagong Subaru Imprezza STI.

Sa pag-ukit ng hatinggabi, ang unang 10 tao na pumila ay nakatanggap din ng sorpresa mula sa Smart -- unang 3 tao ay nagkamit ng 27" iMac, ikalawang 3 na subscriber ay nakatanggap ng Macbook Air, habang ang natitira ay nakatanggap ng PS3 at XBox 360. Nandiyan din ang MVP upang batiin ang lahat at magsagawa ng ilang panayam. Nagdala rin sila ng mga internasyonal na DJ upang punan ang buong mall ng malamig na musika.

Ang party ay nagtagal hanggang mga 4AM sa umaga ng Biyernes (nagsasagawa kami ng panayam sa mga waiter at server at sinabi nila na inilipat sila mula sa ibang sangay upang mag-manage sa sangay ng Powerplant para sa buong kaganapan).

Naagaw ng Smart ang atensyon ng lahat sa kanilang paglulunsad ng iPhone 4S. Hindi ko pa naranasan ang ganitong laki ng suporta para sa isang paglulunsad ng produkto. Mayroon pang apat na buong pahina ng patalastas sa Manila Bulletin kinabukasan (kasama ang buong pahina sa harapan). Malamang na gumastos ang Smart ng higit sa Php20 milyon para maisakatuparan ito (iyon ay hula ko lamang).

Pagpapahayag: Nagbigay ang Smart ng iPhone 4S sa bawat miyembro ng media at VIP na bisita. Nakatanggap din ako at tinanggap ang parehong iPhone 4S (nagkakahalaga ng Php33,200).

What special event did Smart host for the iPhone 4S launch?

The Smart Camp Out at Powerplant Mall on December 15, 2011 featured a midnight welcome party with free food, drinks, movies, games, and a concert.

What prizes were given to the first 10 people who lined up at midnight?

The first three received a 27" iMac, the next three got a MacBook Air, and the remaining four were awarded a PS3 and an Xbox 360.

Which additional attractions were provided to keep campers entertained?

Attendees enjoyed a buffet from Burgoo, Sumo Sam and Cibo, coffee from Starbucks and Coffee Bean, drinks, a Mission Impossible movie marathon, arcade games, and an international DJ performance.

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50 Comments

Marc Louie · 15 years ago

Globe din ako kasi most of my friends are Globe.. Pero super ok yung plan ng SMART.

Tapos comparing speed test ng DL speed for Globe and SMART for iP4S, yung SMART umaabot 7.2Mbps which is really fast compared to Globe

jayb · 15 years ago

still Globe. . :D

jonaflormicfren · 15 years ago

Is this action enough to draw crowd and subscribers that will like iPhone 4S with Smart.

emil · 15 years ago

not really. globe padin attention ng mga tao.

angry birds · 15 years ago

ah globe pa rin attention ng mga tao, kaya pala pinaguusapan na mas mura sa smart yung IP4S :)

bibbo · 15 years ago

Overheard na wala daw chrismas party mga employees ng smart. O well ganon talaga sana lang bigyan na lang sila tigisa ni mvp

ocommon · 15 years ago

kung sana binaba na lang nila ang price ng iPhone 4s, eh di mas marami sanang nakinabang kaysa sa magarbong party na yan tsk..tsk..

Tmcr7 · 15 years ago

Bro, mas mababa presyo ng prepaid iphones ng smart kesa sa globe at sa greenhills. Mas sulit din yung plan 2,500 nila kesa sa globe.

TJ · 15 years ago

For Globe’s event, it was a great launch event, but by no means comparable to Smart’s. Globe launched theirs at the Ayala Museum. There were int’l DJs too, but no giveaways. I mean, Smart rented out a mall and gave out tons of gadgets and a car for Pete’s sake.

For what it’s worth though, #globeiphone4s trended. Launch-wise, Smart won hands down.

Andre · 15 years ago

was the event open to everyone?

and i havent read anything on how Globe’s event compared at all?

kobe67 · 15 years ago

yeah, i think it is a windows machine and its for their transactions.. we all know that many users use windows machine for their businesses (database).

jericho · 15 years ago

3rd pic – are those windows PCs on their front desk?

Les · 15 years ago

it’s not an opening of an apple store idiot!

les · 15 years ago

im a faggot

herbert · 15 years ago

they gave away apple products but look at their computers. xp.

Why? Are you just jealous you didn’t get an Imac? loser.

shakey · 15 years ago

Wow! Yan ang launch! :D

Tsaka they can earn bazillions daily kaya wala sa kanila yang ginastos nila.

CarloBlogg Online3.0 · 15 years ago

Wow! Smart really gave their iphone 4s launch full attention- just imagine the magnitude of this whole event. Grabe free movies, arcade, and a concert? tapos may giveaways pang macs? That’s what you call an Event haha :))

Rhynax · 15 years ago

This news makes me wanna go back to smart but I can only do so after 2 years. Hay. Globe sucks. :(

Mike · 15 years ago

As if they would themselves to waste money on those events. They are also thinking of profit too by God knows what features or charges they’ll give you in the near future.