Amazon sells Kindle at $114, but with Ads
Amazon is now offering their Kindle e-reader at a subsidized price of just $114, down from the regular $139 (about an 18% discount). The catch? Amazon is putting ads on the device.
The ads will be in the form of a screen saver (when the Kindle is on idle) or as a banner ad on top while you’re reading your ebooks. Amazon promises that the ads will not be intrusive and not ruin the reading experience.
Buyers can still get the ad-free variants at the regular $139 price for the WiFi-only and $189 for the 3G. This is probably the first time I’ve heard that a device is being subsidized by advertisements. However, I think the right price point for the ad-supported Kindle should be $99. Who knows, maybe some day it will be totally free.