Beats reaches ‘Executive’ level with new headphones

Beats is a popular brand amongst young audiophiles mostly because of its colorful range of products and celebrity endorsements. Now Beats is trying to expand its popularity to professionals who prefer headphones that match their suits and briefcases.

Enter the Beats Executive headphones — a new line of headphones from Beats Electronics and its first product after its breakup with Monster.

Instead of glossy plastic, the Executive is made of aluminum alloy, stainless steel and hand-stitched leather. This kind of build gives the Executive a very professional look minus the bright eye-catching colors. It also has noise-cancelling features that are powered using AAA batteries, an airline adaptor (perfect for business travelers) and an iOS-compatible microphone with built-in remote.

The Beats Executive headphones are expected to arrive in the US in October for $299PHP 17,547INR 25,340EUR 285CNY 2,176 or around PhP12,500USD 213INR 18,058EUR 203CNY 1,551.

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