Facebook to move into search, but not to FB Phone

You see that little search bar on top of the Facebook page? You might use them more often in the future when Mark Zuckerberg pushes its plan to expand into the search business.

Facebook’s CEO spoke about the company’s direction during TechCrunch’s Disrupt conference and gave his thoughts on Facebook’s intention to move into search and made it clear that it will not build a branded smartphone.

“We do a billion queries a day and we aren’t even trying. Mostly trying to find people or brand pages or apps. There is a big opportunity in search, evolving to giving a set of answers to a specific question and Facebook is uniquely positioned to do that. For example, ‘Which of my friends or friends of friends work in a company I might like to work at?'”

“At some point we will do it,” Zuckerberg said.

As for the Facebook-branded smartphone, Zuckerberg sees it as a counter to the company’s strategy which is “to build a system which is as deeply as possible integrated into every major device people want to use.”

In other words, Facebook wants to be in your phones, cameras, TVs, washing machines, refrigerators, urinals, etc, but doesn’t want its “f” logo stamped on it.

{sources here & here}