There goes the exit strategy — getting bought. Micro-blogging (activity stream and presence sharing service) service Jaiku has just announced the acquisition by Google.
There are three common ways to make money in this Web 2.0 industry — sell subscriptions, advertising, and then getting bought. So, for services that has a lot of competition, no sound ad platform, and cannot sell subscription is grow big enough to be noticed and get bought.
Jaiku is a fairly new player in the field:
Jaiku is an activity stream and presence sharing service that works from the Web and mobile phones. Jaiku, Ltd. was founded in February, 2006 by Jyri EngestrÃ¶m and Petteri Koponen from Finland. The service was released on the Web in July 2006. Jaiku is based in Helsinki.
Yes, some companies and site are born to be bought. Usually, in this competitive space, the winner emerges once a huge entity like Google buys them. What will happen to Twitter and Pownce remains to be seen.