SmartBro: Largest Broadband Service in the Philippines
Latest public report from PLDT Investor Relations showed Smart Bro as the largest broadband service in the country with over 384,000 subscribers nationwide since it was first launched in June 2005.
In its 2008 1st Quarter report, PLDT revelead that Smart Bro’s subscribers surpassed PLDT myDSL service since end of 2007. PLDT myDSL has about 300,000 subscribers by end of March 2008 and 264k at end of 2007.
Based on their historical data I gathered from old annual reports, I’ve plotted the growth of Smart Bro since it was offered in June 2005.
Legend: Dark Orange bars: Total subscribers for the quarter. Light Orange bars: Number of new subscribers for that quarter.
In 2007, Smart Bro was able to more than double its subscriber base from 122k to 302k, a 148% increase. Despite the growing number of complaints about the service, it was able to gain the highest ever number of sales leads from January to March 2008 at 82,000 subscribers. Interesting numbers, huh? And the graph looks like the growth is exponential.
I couldn’t find the figures for PLDT WeRoam but from my computations, it’s somewhere between 13,000 15,000 subscribers. WeRoam is also considered part of PLDT’s broadband service. Don’t have the numbers from Globe and Eastern Telecoms but PLDT claims 70% share of the combined broadband market in the Philippines.
Fro copies of PLDT’s public records, download the Annual Reports from their Investor Relations webpage here.
Disclosure: Smart Bro is an advertiser of this blog.