R.I.P.: Yahoo! Publisher Network
Last March, Yahoo! emailed all of its publishers that it will discontinue running its Publisher Network (YPN) by April 30, 2010. YPN is Yahoo’s own version of the more popular Google AdSense Network.
The Yahoo! Publisher Network was launched way back in 2005 but never really went beyond the shores of the United States.
I’ve actually signed up with YPN back in 2006 but was still put on hold since I’m not yet qualified. Since then, I’ve been getting regular email announcements about the network.
Too bad it will close before we even get to try it here in the Philippines. Yahoo! recommended Chitika as an alternative network for all those still running YPN on their blogs and websites.
Yahoo ads that “the decision to close the YPNO self-service program does not affect nor impact our relationship with large search distribution partners, large Content Match partners, or display ad partners.”