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Top Searches of 2008 on Yahoo! Philippines

Yahoo! Philippines sent in a report for their 2008 Top Searches on the main portal Yahoo.com.ph. The results are as expected but still interesting — gives us a glimpse of what regular Filipino surfers as interested in.

Listed below are the top 10 most searched terms/keywords in 2008 from Yahoo (in alphabetical order).

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1. American Idol
2. Boracay
3. Charice Pempengco
4. Friendster
5. High School Musical 3
6. Jobs
7. Mall of Asia
8. Marian Rivera
9. MV Princess of the Stars
10. Olympics 2008

If we compare this list to Google’s own top searches for 2008, it’s totally different:

1. Lyrics
2. Friendster
3. You
4. Games
5. Yahoo
6. Youtube
7. Love
8. Google
9. Mp3
10. Map

What’s curious is that people are searching for the term “Yahoo” on Google search. Does that mean that Yahoo is a more popular destination among regular online Pinoys?

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

15 Responses

  1. Avatar for Jep Jep says:

    yup, tama, mas sinsearch ng users sa search engine yung site na hinaanap nila kesa ilagay yung mismong url sa address bar..

  2. Avatar for whitelighter whitelighter says:

    Hindi lang po sa Philippines kasama ang “Yahoo” sa Google top searches. In fact, halos lahat po ng bansa na nasa list eh kasama ang “Yahoo”

    http://www.google.com/intl/en/press/zeitgeist2008/

    Happy New Year!

  3. Avatar for Ederic Ederic says:

    Kasama si Manny Pacquiao sa complete list: http://ph.promo.yahoo.com/topsearches2008

  4. Avatar for Byron Santos Byron Santos says:

    Bakit wala s listahan si Idol Manny Pacman? Wahhhh!!!!

  5. Avatar for Ferdielicious Ferdielicious says:

    Filipinos really are avid Yahooers..I don’t know why but I think Yahoo! was first introduced to us here in the country. If you observe, even e-mail addresses are generated using yahoomail and not gmail. The only time I used Google search engine was when I learned a little bit about SEO.

  6. Avatar for chewy chewy says:

    agree with mimi.

    i guess it’s a new habit of people now to type in “searches” instead of typing in the actual URL on the address bar.

    I’ve seen this several times already. on firefox, they don’t use the address bar. to go to google, they use the google search bar and type “google.” this is mostly true for the secretaries and old foggies at work.

    maybe with yahoo, they actually go to the site first and then type the actual search on the search box.

  7. Avatar for saita saita says:

    i’d go for google it delivers relevant results compare to yahoo. whats funny is i’m using a yahoo mail rather than Gmail lol guess i got used to yahoomail

  8. Avatar for Pinoy Love & Relationship Forum Pinoy Love & Relationship Forum says:

    nakasali pala ang boracay sa top searches.

  9. Avatar for Mimi Mimi says:

    I think it’s because a lot of websurfers I see navigate from Google itself for absolutely every site they visit. They don’t type in yahoo.com in the browser’s addressbar but instead type “yahoo” or “youtube” as a google search then click on the link from there. It’s strange but a lot of people, especially non-techies, dont even bother with manually typing in the URL at all even for sites they regularly visit. Even my cousin who’s a doctor does this.

    I guess that’s why I see a few print ads saying what keywords to type in search engines instead of their actual URL.

  10. Avatar for mocs mocs says:

    agree, its all because of the cafe’s toolbar (most of them); but G results looked weird to me!

  11. Avatar for eton eton says:

    e kasi naman karamihan ng internet shops sa pilipinas Yahoo ang toolbar, default search engines at homepage..

  12. Avatar for BrianB BrianB says:

    What I can conclude her Abe is that Google searchees are a little stupid.

    *we missed a few minor advertising opportunities, fyi.

  13. Avatar for Lhei Lhei says:

    LMAO** True! Uwi kna!

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