What would you do if you were Yahoo's new CEO?

What would you do if you were Yahoo’s new CEO?




News from last week was that Carol Bartz was fired from Yahoo! and she’s like the 4th person to leave the company as CEO in the last 4 years. The search for a new CEO has begun but let’s all play with the idea that we’re in-charge of Yahoo!


 

What would you do if you were Yahoo’s new CEO? Here’s my two cents and feel free to add yours or chime in by leaving a comment or two:

  • Focus on Content. Great Content. Make Yahoo! the single best destination by everyone, not for anything else but for content.
  • Forget Search. It’s a losing battle against Google and we all knew that years ago. Sell the search component to Microsoft or get back into that partnership with Google they had about a decade ago. Why compete against Google for link-pointing when you can be that link that Google points to?
  • Get more editorial talent. I know it’s hard to find new engineering talent with FB, Twitter, and Google taking them all in, but there’s plenty of editorial talent out there (especially the independent ones).
  • Champion UGC (as in, user-generated content). Yahoo’s pretty good at it with Flickr, Groups, Answers. They just need to add more community managers to shepherd the flock and expand the niche. It’s sad they had to buy or develop really cool UGC properties only to let them die later (remember del.icio.us, Buzz and MyBlogLog).
  • Go shop for more cool sites/products. Jason Calacanis has 10 in his shopping list and though I don’t agree with all of them, I liked TWiT, GDGT, Gawker and FlipBoard. I would also add PerezHilton into the bunch. I’d gladly put back Yahoo as my homepage if they had Gizmodo, GDGT and TWiT fully customized into the front page.
  • Go deeper, local. This is especially true in most of Asia. Grab a local site, with a local flavor as Yahoo’s flag carrier for each country. They got Koprol in Indonesia. Maybe it’s Sulit.com.ph for the Philippines and Mudah.my in Malaysia.
  • Go mobile. Apps, apps, apps. FlipBoard-style.

Yahoo! need to become the portal it used to be and not be ashamed of being called one. They’re really good at display advertising so they should keep at it and let the great talent pump in millions of eyeballs for the properties.



Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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18 Responses

  1. Jad Villanueva says:

    I do agree on the content, localization as well as dropping the search engine. however are contents and localization financially feasible? Im not sure about this but it needs more than great management to handle all contents locally to be stable in terms of financials.

  2. jhoeforth says:

    I would agree on the first three bullets, disagree on the next two and partially agree on the last items. Yahoo lost its way for too long. Heck, they don’t even know what exactly they want to do. They need laser-like FOCUS on their few remaining good products (Messenger, Flickr, Mail). They (still) have massive user base on these products. From here, they can increase their mind share by innovating and re-capturing their loyal user’s interest.

  3. Iyan Sommerset says:

    I’d say focus on the stuff that I (and I bet a lot of other people) still use – Mail, Messenger and News. I still prefer Y!Mail and Messenger to the alternatives and Y!news is still better than iGoogle imho. Honestly, I’d prefer they resurrect Geocities with a more-focused, non-blog-centered, webspace-providing service.

  4. Content and Local. Yahoo doesn’t need to focus in a lot of projects to try and beat Google because they’re a media company, not a Search Engine mogul.

    Accept that Yahoo, before Mashable throws you out of the ring. When people try to rank well for Google SERP, people would always say, “Content is King” and you are right about Yahoo needs to really focus on creating FRESH and high quality content that makes people go there everyday.

    Don’t create/acquire new products that will eventually be abandoned. Focus on improving the existing ones (Flickr, Answers, Finance), and please note that all of the improvements and increase in price share/sales will happen overnight. Isa isa lang. But the key is to determine and really decide on which ones. Once decided, stick to it.

  5. Yahoo was known for his email address, and we all know that the close rival of yahoo is google. Google is trying get the lead from yahoo for being the number one email provider, and the side of yahoo, they are also trying to catch the lead from google for being the number one search engine.
    So being the CEO, i would focus more on email and news, find more ways for being accessible to user.
    Give the company demand, and do the job better.

  6. jorussic says:

    Hire Steve Jobs.

  7. garz says:

    I would improve the quality of yahoo! videos. Or maybe an OS that could compete with Android and iOS and does not hog too much battery power.

  8. Steve Jobs says:

    If I were the new CEO of Yahoo!, the first thing I’d do is kill myself for not having been accepted as the CEO of Google.

  9. Quobetah says:

    If I were new Yahoo CEO, Id hire an entire new team of HTML website devs, and revamp my site’s look to be fresh ala Flipboard and self adjusting when viewed on a desktop, tablet or smartphone. Ill focus on strengthening my strong products like Flickr, Mail, Messenger and News! They should be the star on my portal. They should be the Flipboard of desktop, a default homepage that conforms to your interests and point you to web contents that you’ll be interested to click in and make money from that. Its like the prettier google. There.

  10. Aj Banda says:

    Why compete against Google for link-pointing when you can be that link that Google points to?

    –> this is a great marketing strategy.. keep your enemies closer.. they might get you on top. :)

  11. Yikes... says:

    Yahoo pages have become really heavy. Maybe look into trimming off the fat and optimizing their pages (eg. Yahoo Mail).

  12. kapitan says:

    if im the new yahoo ceo?
    ill resign immediately =)

  13. Rhyan says:

    If I will be yahoo’s CEO i’ll integrate yugatech in yahoo philippines. ;)

  14. Acquire http://www.yehey.com then go out with an all-out war vs. Yahoo :D

  15. ace says:

    if im the new ceo of yahoo…
    i’ll do my best to lift the censorship impose by china…
    that will show i’m a good ceo for Yahoo!

  16. Jimmy says:

    If Im the Yahoo CEO from this day onwards I would start rescuing the Yahoo Site Explorer and Delicious.com too. We know delicious.com swore to become a standalone if Yahoo plans to ditch them too. And of course halt the discontinuation of the Site Explorer, a lot of people were shocked about the discontinuation of Yahoo Site Explorer

  17. Gadgetroid says:

    Apart from the above they also would consider buying up answer based companies so atleast they have a unique feature thats more powerfull. They dont have to change destinations though becoming a database.

  18. I’m not that much of a online reader to be honest but your blogs really nice, keep it up!
    I’ll go ahead and bookmark your site to
    come back down the road. Many thanks

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