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Philippines, Technology News & Reviews



Archive for the 'Problogging' Category

Paid Blogging Gigs

Anyone wanting to earn some dough on the side might want to check out these paid blogging jobs from fellow Filipino probloggers.

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Technorati Media launches Blog Ad Network

Blog search engine Technorati has just launched a blog ad network. Technorati Media has been selling ads on its properties but only now did they open the doors to all bloggers.

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Guest Blogging at GMANews.tv

Starting today, you’ll also be able to read more about my take on ICT in the Philippines over at GMANews.tv blog network. It’s just a weekly article but it will allow me to reach a wider segment of online readership. My first entry is about the state of eCommerce in the Philippines from the perspective of a consumer. You can also subscribe to the RSS feed here.

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How to Increase your Effective CPM

The most common response to my earlier discussion on “How to Compute Effective Page CPM” was how to increase the cost per mil (CPM). Let me clarify that with a simple math.

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How to Compute Effective Page CPM

One of the most common confusions about online advertising amongst bloggers is how to compute for their ad rates. I’ve previously wrote about how to create an advertising rate card and how to analyze conversions or ROI, but the truth is not all page views are created equal.

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The Problem with Pay Per Play Ads

I’ve been getting over a dozen email invites now about this new Pay-per-Play ad program that promises $4,800 revenue based on my Alexa rankings. I’m sure a lot of the other bloggers have heard of this too. Let me share with you why I think this thing won’t fly.

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Better ROI with Blog Advertising

I was doing a PowerPoint presentation yesterday on why advertising on blogs is better than in any other online media when I thought it would be really great if I have the figures to show and back up my claims/theories. Then I realized, I was given some Google Analytics data by a recent advertiser. And here’s what I got…

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Blog Brokering or Affiliate Marketing in the Philippines

While everyone else is preaching about how to use blogging and SEO to gain and maximize revenue from AdSense, Kontera, TLA, Chitika and other related programs, I met a few newbies who are into the blogging business or what I’d call blog brokering.

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Bidvertiser Feed Ads

I had this weird hunch that the FeedBurner Ad Network (FAN) was killed after Google bought it last year. Not that it was a lucrative business doing feedvertising.

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Pageviews over RSS Feeds

Reports of the new problogging pay scale over at Gawker Media has generated a lot of opinions and criticisms on how blog networks should compensate their bloggers. My thoughts are more about the apparent focus on pageviews over rss feeds.

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Lease out your Blog to CW

Now, this is a really tempting offer from blog network CW (Creative Weblogging). If you think your blog needs some massive marketing and infrastructure support, check out what CW has to offer when you join their network.

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Matt Cutts tells on Paid Reviews and Disclosure

Loren Baker says Google is Watching Paid Review Blogs that Pass PageRank and while we know about that already, Google Search Quality Engineer Matt Cutts explains why these paid posts should have a disclosure.

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AdSense Alternatives Revisited

Recent developments have forced a lot of webmasters and publishers alike to re-think their online monetization strategies. The PR penalty, the changes in AdSense clickable ads, and an impending SERPs penalty has allowed a lot of us to explore other alternatives besides AdSense and TLA.

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To Bloggers: There’s No Money in the Long Tail

A recent article from Read/Write Web hypothesizes that bloggers can’t make significant money off of the long tail. While others agree, I don’t on several points.

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Free or Paid Content?

Here’s one debate I’ve been trying to explain to several top notch bloggers for some time now. While the going trend in the blogosphere has been to go free and ride on the advertising wagon, some still believe that the subscription model is doable.

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When is Content Syndication beneficial?

A lot of bloggers are afraid to have their content syndicated because of several reasons - dupe content penalty, brand dilution resulting to reduced site stickiness, and ultimately potential loss of traffic, among others. Connie even stretches it as a form of exploitation in some cases. However, that’s not always the case and here are some thoughts when content syndication can be beneficial to you as a blogger.

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Will you stop selling link ads now?

The Search Engine Roundtable blog confirms that the recent PR adjustments where targeting raw paid links. An email response from Google Search Quality Engineer Matt Cutts puts all speculations to rest.

But the question remains…
Continue reading ‘Will you stop selling link ads now?’

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Google PR: Does it really matter?

Been receiving emails in the last 24 hours about the recent and radical changes in Google PageRank. The growing trend is downhill, especially for popular and highly trusted sites. Despite all these, the question remains — does it really matter?

Let me answer several of the more important questions thrown at me.

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By N2H