AdSense CTR Drop
Here’s another topic for concern among AdSense Publishers. It seems that page CTR has dramatically dropped for many blogs which directly affected daily income.
A couple of top-earning bloggers have mentioned this to me last month but I brushed it aside thinking that it could be some pre-holiday advertising jitter of some sort. Usually, the month of October and November are the lowest months of the year but it also depends on the niche of the blog.
The drop is directly affecting page CTR by as much as 40 – 60% from previous months. In effect that translates into about half the daily income. One blog on my roster has had a sudden dramatic drop in the CTR as well. I can’t share specific figures but the drop and the consistency of the reduced CTR almost eliminates a possible fluke.
Could this be a direct effect of the recent changes where AdSense has reduced the clickable areas in the ads? I guess so. Will this have a lasting effect. Hopefully not, but trends indicate otherwise.
Anybody else experiencing this?