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AdSense for Search Results




Exactly a week ago, I posted and entry about an experiment on AdSense for Search. It basically was a practical replacement to the built-in search for WordPress.


 

Today, after a 7-day trial, I think I have enough data to make some quick conclusions about this little experiment. I’ve outlined them below:

  • Visitors are defintely using the search feature. I get quite a number of search views in my stats, though not really big numbers.
  • AdSense for Search works! Visitors are using search and clicking on relevant search ads.
  • CTR and eCPM are much much higher compared to AdSense for Content — in the multiples of 7 to 10 folds.
  • Revenues aren’t that significant though. In the last 7 days, revenues from Search is only 5% of the total for the entire blog.

In my book, 5% is still 5% more than what I would get at the end of the month so it ain’t bad at all. I hope this little experiment will give you guys some insight in using AdSense for Search.



Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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2 Responses

  1. kzap says:

    CTR & eCPM are higher? But it calculates those based on # of searhes and not the number of actual page views, so its hard to really compare it and say its better. though earnings are a lot less, but in the end, a little bit more earnings doesnt hurt.

  2. yuga says:

    Yeah, it does calculate it based on the number of searches made so understandably, CTRs would be higher.

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