Financial reports of Google for 2006 has been published in their Investor Relations site with the ff. highlights for the 4th quarter:
[start report]
Revenues – Google reported revenues of $3.21PHP 188INR 272EUR 3CNY 23 billion for the quarter ended December 31, 2006, representing a 67% increase over fourth quarter 2005 revenues of $1.92PHP 113INR 163EUR 2CNY 14 billion and a 19% increase over third quarter 2006 revenues of $2.69PHP 158INR 228EUR 3CNY 20 billion. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs, or TAC.
Google Sites Revenues – Google-owned sites generated revenues of $1.98PHP 116INR 168EUR 2CNY 14 billion, or 62% of total revenues, in the fourth quarter of 2006. This represents an 80% increase over fourth quarter 2005 revenues of $1.10PHP 65INR 93EUR 1CNY 8 billion and a 22% increase over third quarter 2006 revenues of $1.63PHP 96INR 138EUR 2CNY 12 billion.
Google Network Revenues – Google’s partner sites generated revenues, through AdSense programs, of $1.20PHP 70INR 102EUR 1CNY 9 billion, or 37% of total revenues, in the fourth quarter of 2006. This is a 50% increase over network revenues of $799PHP 46,890INR 67,715EUR 761CNY 5,815 million generated in the fourth quarter of 2005 and a 16% increase over third quarter 2006 revenues of $1.04PHP 61INR 88EUR 0.99CNY 8 billion.
International Revenues – Revenues from outside of the United States contributed 44% of total revenues in the fourth quarter of 2006, compared to 44% in the third quarter of 2006 and 38% in the fourth quarter of 2005. Had foreign exchange rates remained constant from the third quarter through the fourth quarter of 2006, our revenues in the fourth quarter of 2006 would have been $18PHP 1,056INR 1,525EUR 17CNY 131 million lower. Had foreign exchange rates remained constant from the fourth quarter of 2005 through the fourth quarter of 2006, our revenues in the fourth quarter of 2006 would have been $81PHP 4,754INR 6,865EUR 77CNY 590 million lower.
Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and our AdSense partners, increased approximately 61% over the fourth quarter of 2005 and approximately 22% over the third quarter of 2006.
TAC – Traffic Acquisition Costs, the portion of revenues shared with Google’s partners, increased to $976PHP 57,277INR 82,716EUR 929CNY 7,104 million in the fourth quarter of 2006. This compares to TAC of $825PHP 48,416INR 69,919EUR 786CNY 6,005 million in the third quarter. TAC as a percentage of advertising revenues was 31% in both the fourth quarter and the third quarter.
The majority of TAC expense is related to amounts ultimately paid to our AdSense partners, which totaled $916PHP 53,756INR 77,631EUR 872CNY 6,667 million in the fourth quarter of 2006. TAC is also related to amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $60PHP 3,521INR 5,085EUR 57CNY 437 million in the fourth quarter of 2006.
Other Cost of Revenues – Other cost of revenues, which is comprised primarily of data center operational expenses, as well as credit card processing charges, increased to $307PHP 18,016INR 26,018EUR 292CNY 2,234 million, or 10% of revenues, in the fourth quarter of 2006, compared to $223PHP 13,087INR 18,899EUR 212CNY 1,623 million, or 8% of revenues, in the third quarter.
Operating Expenses – Operating expenses, other than cost of revenues, were $862PHP 50,587INR 73,054EUR 821CNY 6,274 million in the fourth quarter. These operating expenses included $493PHP 28,932INR 41,782EUR 469CNY 3,588 million in payroll-related and facilities expenses.
Stock-Based Compensation – In the fourth quarter, the total charge related to stock-based compensation was $134PHP 7,864INR 11,356EUR 128CNY 975 million as compared to $100PHP 5,869INR 8,475EUR 95CNY 728 million in the third quarter.
Cash – As of December 31, 2006, cash, cash equivalents, and marketable securities were $11.2PHP 657INR 949EUR 11CNY 82 billion.
On a worldwide basis, Google employed 10,674 full-time employees as of December 31, 2006, up from 9,378 full time employees as of September 30, 2006.
[/end report]
As an Adsense Publisher myself, it feels like I own a tiny part of Google . :D
YugaTech.com is the largest and longest-running technology site in the Philippines. Originally established in October 2002, the site was transformed into a full-fledged technology platform in 2005.
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anthony says:
hmmm. this means we are not going to become billionares with adsense unless of course you convert your earnings to Philippine Peso. Hehe.
Miguel says:
If you want to be an Adsense Billionaire and earn even more than premium publishers, the way to go is to put up a site like MySpace.
Google will then pay you cash for the right to put up their ads.
anthony says:
oooops. I never thought someone would take my first comment too seriously.
hi Migs! :)
Uhm. If I am really serious about becoming a billionaire and i have the capacity and the resources to pull it off, of course i wouldn’t rely on Adsense.
I would probably start the internet’s next big thing and take on Google itself.;)
carlo says:
And 16Million of that went to yuga? hehehe LOL!
John says:
pre abe publushers
Miguel says:
anthony, that is just too damned hard already. Even Microsoft couldn’t do it anymore.
anthony says:
Migs,
Sabi nga ng kanta ng kamikaze, Libre lang mangarap. :)
-Anthony
joash says:
i saw a post on another pinoy blog how you can earn 3million in just 6 months. Is it true?
http://www.problogger101.blogspot.com