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Google reveals AdSense Revenue Share




Seven (7) years — that’s how long Google has been keeping secret how much share it is giving bloggers and publishers in their AdSense network.

Google used to claim that the exact percentage of the revenue share is a closely guarded secret and is an information they don’t want to reveal publicly to keep the competitive edge.

But in a blog post at the official AdSense blog, Google finally spilled the beans:

  • On AdSense for Content, Google gives 68% of the revenue to publishers. That means for every $100 spent by an advertiser on AdWords, publishers get $68.
  • On AdSense for Search, Google gives 51% of the revenue to publishers. This is for publishers who are using Google Site Search.

Neal Mohan, VP for Product Management for Google, wrote:

We hope this additional transparency helps you gain more insight into your business partnership with Google. We believe our revenue share is very competitive, and the vast number of advertisers who compete to appear on AdSense sites helps to ensure that you’re earning the most from every ad impression.

Google only shared information for these two but there are other smaller services like AdSense for Domains and AdSense for Videos, they did not mention.

Mohan stressed that “when considering different monetization options, we encourage you to focus on the total revenue generated from your site, rather than just revenue share, which can be misleading”.

Google AdSense can practically fill up unsold inventories. While that might be true in most cases, it doesn’t apply when the entire inventory of a website is actually booked for advertising. Then the revenue share already matters.

By revealing the revenue share with publishers, Google could be putting pressure on other ad networks to actually improve their existing revenue share to match that of Google’s.



Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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17 Responses

  1. Dave Starr says:

    I thought I was subscribed to that official Google AdSense blog, guess I missed this announcement. As usual, I’m indebted for the constant flow of useful information here … don’t know how you do it, Abe, but don’t quit my friend. Thanks again.

  2. jade bryan says:

    Google will conquer the universe! They are like the SkyNet! lolz
    Look at their Google Maps (street view) it privately collects private data. From cars to wireless points in your access then to your computers.

    Plus their Android is now overtaking Apple. Oh, pity on Apple. Apple is left with one ace and that’s the iPhone 4G.

  3. roiji says:

    magkano kaya nakukuha ni abe dito? haha shh….

    @jade bryan
    yup android is…
    apparently, our weekly poll also shows it. :)

  4. Jay Castillo says:

    Thanks for the info Abe, just like Dave, I also missed this. By the way, is it just me or is anyone else here experiencing a drop in the CPC of google adsense? Since April this year I noticed a 30% drop in earnings due to low CPC’s, even if traffic and CTR are increasing.

  5. AFS is search results, its only 51% but how many more advertising dollars are there on AFS… AFS makes more money :)

  6. frixter says:

    wow! what a good revelation by Adsense. I stumble upon one page in the web and it says that Chitika is the best competitor of Adsense.

  7. Teknisyan says:

    Yeah… this was posted on their blog http://adsense.blogspot.com, May 24. Though its a surprise that Google spilling some beans on one of their crown jewel.. one but I think Google did this in order for publisher to better optimize the G. Ads on their respective sites.

  8. Teknisyan says:

    Yeah… this was posted on their blog May 24. Though its a surprise that Google spilling some beans on one of their crown jewel.. one but I think Google did this in order for publisher to better optimize the G. Ads on their respective sites.

  9. Eran says:

    it’s nice to publisher that google reveals the revenue share.

  10. This is interesting! I’m new to blogging and this kind of news makes me work quite harder than usual. Hope to be a successful adsense publisher someday. Thanks.

  11. bertolomo says:

    hello to all anyone here help apply adsense? or i will buy an account 100$ i will give my info

  12. Unwired says:

    My adsense is not yet approved…:(

  13. otepsphere says:

    Howdy! Abe are you still using adsense in yugatech?

  14. Jake says:

    My blog is up and running since 2009 and I stop updating it.. I’ll try to go back into blogging

  15. Hi Sir Yuga,

    Can I just ask how did you display 5 google ads on 1 page? I thought they only allow 3 for text/banners and 3 for text/links? Thank you in advance.

  16. Hey Bo, see how Yuga places its ads and try doing the same.

  17. BumBreak says:

    On a website you can embed 3 text link ads and 3 banner ads

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