#adsense share

Seven (7) years -- that's how long Google has been keeping secret how much share it is giving bloggers and publishers in their AdSense network. Google used to claim that the exact percentage of the revenue share is a closely guarded secret and is an information they don't want to reveal publicly to keep the competitive edge. But in a blog post at the official AdSense blog, Google finally spilled the beans: On AdSense for Content, Google gives 68% of the revenue to publishers. On AdSense for Search, Google gives 51% of the revenue to publishers. We believe our revenue share is very competitive, and the vast number of advertisers who compete to appear on AdSense sites helps to ensure that you’re earning the most from every ad impression. Google only shared information for these two but there are other smaller services like AdSense for Domains and AdSense for Videos, they did not mention. Mohan stressed that "when considering different monetization options, we encourage you to focus on the total revenue generated from your site, rather than just revenue share, which can be misleading". Google AdSense can practically fill up unsold inventories. Read more in our articles including "Google reveals AdSense Revenue Share" and "AdSense for Domains now open!".