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Risking AdSense with Click-and-Miss

The Inside Adsense blog reminds us about implementing ad placements that could inflate the incidence of click and miss.

They suggest three possible scenarios:

  • In close proximity to Macromedia Flash games
  • Under pop-ups or download prompts
  • Near site navigation controls on your pages, such as drop-downs or menu links
  • The last bullet might cause some alarm so most AdSense Publishers as this seem to be a common practice in ad layouts. I earlier blogged about “Adsense over-optimization could lead to click fraud?” and this could be related to that incident.

    I think the rule of thumb here is that if the ads are placed in a position that it could be likely clicked due to slight inaccuracies in mouse movements then it’s possible to get your account banned for it. Hat tip to Chino.

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    Avatar for Abe Olandres

    Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

    5 Responses

    1. Avatar for Eric N. Eric N. says:

      Or, people could just focus on creating real blog-visit-worthy content. :-P

    2. Avatar for Jayce Ooi Jayce Ooi says:

      Nice tips. Thanks. :)

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