Apple is known for its brave innovation that lead to the existence of amazing products. These products are one of the reasons why there’s a sudden rush in the advancement of mobile technology that we are experiencing today. But with the iPhone 5, do you think Apple is still being innovative or just playing catch-up?

You’ve seen the specs of the iPhone 5. Compared to its predecessors, yes, it has improved a lot and is the best iPhone yet. But did it bring something new to the table? Has Apple’s focus drifted to just improving rather than innovating? Has innovation stopped after they introduced the iPhone 4’s Retina display or the iPhone 4S’s Siri?
“How do we improve on something that’s so extraordinary?” – Greg Joswiak (in creating the iPhone 4S)
I’m not impressed with the iPhone 5. Everything in the iPhone 5 are just upgrades – faster, larger, bigger, thinner, and lighter. There’s nothing new to boast about. And it’s not just the iPhone 5’s case, just take a look at the new iPad. It says on Apple’s website that the iPhone 5 is “The biggest thing to happen to iPhone since iPhone.” How about making the biggest thing to happen in mobile technology since the iPhone?
Let me explain why I see the iPhone 5 as an indication that Apple starts playing catch-up. Let’s start with the display. When Apple’s competitors started manufacturing smartphones above the 3.5-inch range Apple defended that 3.5-inch is the most optimized display size for human hands. Yet here we are with the iPhone 5’s 4-inch screen. They threw the same argument for the iPad’s 10-inch display and now we’re getting reports of a 7-inch iPad in the works. See the new trend?
“Just give me something that works, and I don’t care how it does it.” – Steve Jobs
Next is iOS 6. Yes it is better but most of its new features are already on Android. Turn-by-turn navigation? Nokia Maps have been doing it for years. Panorama photo and Facebook integration? I’ve seen that before. Smarter Siri? Siri doesn’t WOW me anymore. To sum it up, they’re good upgrades and it all works for Apple. They will still sell millions of iPhones but it’s going to be in a decline. It won’t stand out much to consumers who are starting to love Android more and more every day.
Like I said, I’m not impressed with the iPhone 5. I would have been if I have the iPhone 4 and blacked out for the past two years. Will I get the iPhone 5? If I own an iPhone 3GS or 4, I would definitely consider the upgrade. But having a 4S, I’ll pass. The iPhone 4S will surely suffice. I’ll just wait for the next innovative thing.

I like how they create the commercial though and how they exaggerate everything. From the uber precision of the cut and now they measure in micro :O. From saying that its the thinnest iPhone yet(its deceiving because razzr maxx hd at Huawei phone are the thinnest) they should have used thinner iPhone. But they forgot to include NFC, make it wider, better siri, and the Apple Magic they always use.
PS: we are here to discus why we don’t like the iPhone 5. so fanbois don’t reply with “then just choose those other phones with nfc and stuff”. if they claim they’re the best as they say. they should act like one and LEAD. but for me…. I’M DISAPPOINTED. what I see is only a shiny thingy…..
Mostly if not all companies, can have the liberty to exaggerate all they want, it is called marketing strategy. Even food products, beauty and health products, cars and gadgets will tell the consumers that they are better than the others or better yet they are the best product out there. A lot of products out there deceives buyers but they are still patronized.. Yun nga lang pag may nagsampa, may court case…pero who cares right, meron pa rin nag patronize.
We cannot isolate one particular phone coz there are a lot of phones out there that also claims they are the best or whatever. Preference pa rin ang nananaig.
Regarding the NFC issue, I like to see the full usage of this NFC. Not only in computers or other phone gadgets that transfers data but also it can be use in transpos, credit card payments, and even restos that have nfc. Kaya nga di ba naiinis ang mga US consumers and other countries na hindi available ang NFC sa ip5 kasi nga nagagamit nila ang nfc na yan in full extent. But here in country, hindi pa available ang nfc in its full usage. Kung computers and other gadgets lang ang use niya dito, ok lang na wala sa phone mo yan. Others will say we can wait in a few yrs. By that time iba na naman ang iPhone.
If you are disappointed with the IPhone5 at marami rin na kagaya mo ang na disappoint, but marami pa rin ang may gusto. Period. It is more than a shiny thingy, baka ang preference mo lang ay Plastic.hehehe.