Nakakuha ba og kita ang Friendster gikan sa Pilipinong merkado sa mobile?

Om nakakita nga ang Friendster karon nagdugang og momentum. Gikuha nako ang stats sa AdBrite sa Friendster ug kini nagpakita og average 11 milyon nga mga pagtan-aw sa bawat adlaw gikan sa 510,000 ka unikong bisita, diin ang dakong bahin sa traffic gikan pa usab sa US, sunod na ang Pilipinas ug Malaysia. Siya nagtuo nga ang pagtubo o popularidad niini dili pa makahatag og kita ug nagpangutana: "Unsa man kung ang Friendster mahimong magtrabaho uban sa usa ka lokal nga mobile company sa Pilipinas, ug buhaton kini nga Friendster MVNO?"

An Mobile Virtual Network Operator (MVNO) usa ka mobile operator nga dili nag-angkon og iyang kaugalingong spectrum ug kasagaran walay iyang kaugalingong network infrastructure. Imbes, ang MVNO's adunay mga negosyong kasabutan sa mga tradisyonal nga mobile operators aron bilhin ang minutes of use (MOU) alang sa pagbaligya sa ilang kaugalingong mga kustomer.

Sumala sa akong pag-ila, aduna nay Friendster Mobile nga naaay available kaniadto nga usa ka tuig pinaagi sa Globe Telecoms ug Smart Communications. Ang mga user gipangbayran og Php 2.00 hangtod Php5.00 matag mensahe (~$USD0.04 - $0.10). Ang pagbahin sa kita tali sa telco ug Friendster magpabilin nga duol sa 60% alang sa telco ug 40% alang sa Friendster, sumala sa pag-ila.

Apan nagabuhat ba kini (basa: mag-earn)? Dili ko naghunahuna nga oo. Bisag sa maong rate, daghan kaayo ang gasto gamiton ang Friendster Mobile kaysa pag-adto sa net cafe ug mag-expend og Php25.00 kada oras aron mag-surf. Gihapon, akong gipangutana nga mas gusto niining mga Friendster users nga gamiton ang load credits aron direkta mag-text chat sa ilang mga Friendster kaibigan.

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11 Comments

Miguel · 20 years ago

This is also a test if web-based services can push mobile content. Historically, mobile content has been marketed through broadcast (“spam”). That has had a crackdown lately and I hear it hurt the revenues of the leading mobile content providers.

Lex Bush · 20 years ago

Philippines is the number 1 text country in the world, they love texting, for sure any media can benefit from it too.

Abe Olandres Editor-in-chief · 20 years ago

I think that’s Friendster Mobs with a business model akin to Chikka for the web.

luis · 20 years ago

Friendster Mobile is really just an ancillary service and is never going to be a major revenue stream for Friendster (or the host cellco). The only thing that ever really works for sites like Friendster is advertising, and when they hit the big time 2 years ago, they should’ve immediately put all their energies into building their own ad system to augment (or possibly replace) the Adsense and Adbrite stuff. The great thing about social-networks is that you immediately have tons of information on what your users are interested in, and can therefore connect on a much deeper level than any third-party contextual advertising could ever do. (Contextual ads can only see a specific page, whereas you — and i mean Friendster here — could see the totality of a user’s activity throughout the site and serve ads accordingly.)

Pusit.com is in the process of building an ad platform like this right now, but i don’t think it’s something that will be rolled out internationally. the obstacle to selling online advertising in the philippines is that conversion-rates are severely limited by the fact that we rarely make purchases online, so marketers are hard-pressed to use the system for anything other than page impressions.