ABS-CBN considera que el blogging no ayudó a PBB

Abe Olandres Editor-in-chief December 19, 2005 · 2 min read

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¡Eso sí que es una sorpresa! ABS-CBN está insinuando que el blogging no ayudó a promover su programa Pinoy Big Brother, por eso eliminaron el segmento de Retz como el blogger destacado de PBB en su show Pinoy Big Brother Revealed el pasado jueves. Retz aquí tiene el resumen; The Ca está al borde de una rabieta mientras Jobert añade que por eso prefiere GMA 7.

Analicemos por qué a ABS-CBN no le gustaban los blogueros de PBB y cómo llegaron a esa conclusión.

Los bloggers de PBB obtienen una posición mucho más alta en los resultados de búsqueda (SERP) que sus propios blogs y foros.
Tienen menos suscripciones de las esperadas del servicio Sky Cable 24/7 y del servicio de transmisión por internet, ya que los bloggers comparten esta información y capturas de pantalla gratuitamente.
Los bloggers de PBB tienden a perder el entusiasmo (léase: publicaciones con spoilers).
Los bloggers ganan dinero con AdSense, mientras ellos no lo hacen.
ABS-CBN quiere dominar la entrega en línea de contenido sobre showbiz, pero los bloggers van por delante.
No todos los bloggers les gusta PBB, pero aún así escriben sobre él.

¿Gracioso, verdad?

Pero eso solo refuerza la idea de que el blogueo ha aumentado efectivamente el alcance de mercado de estos programas. Hagámoslo también publicidad gratuita. Véanlo, incluso aquellos que no sintonizan a ABS-CBN aún pueden leer sobre Big Brother en línea. Está prácticamente por toda la red.

Qué lástima.

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Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

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39 Comments

leslie anne rogacion · 17 years ago

wahahah…. gnda ng PBB gwaveh..
pa greet puh kna aira,bea,ate farrah.. mga kptd ko
chakah.s parents kuh…
i wnt txtm8…. dz is my #.. 0912*******…
IM LESLIE \.14 YRS OLD./FROM ESPERANZA ALFONSO CAVITE… ;I WANT BOYS,,, CUTE…………………………………………………………………

leslie anne rogacion · 17 years ago

:> wahahah. gnda tlga ng show neu…
i lyk mikee…. he is so very cute… kmukah cya ni roby… harhar… ate mariel rodrigez i hope i see u/….

ilah · 19 years ago

hi pbb is like the coolest reality show. and 1 more thing its awsome because they show there real attitude. and this show and the best their is you make new friends or close friends inside the house:D

denz · 19 years ago

http://blogerstars.blogspot.com/ new convo, new primetime videos, new nvr b4 scenes and new uplate. d2 nyo lng kkta sa blogerstars na nagiisang nice fansite ng PbB 2.. hav a nice day! be der! tnX.

janine · 20 years ago

PBB is so cool as in!!!graveee!!!!
as in pag nakikita ko pa c gerald!!!my day is complete!!!

jed · 20 years ago

hi i would like to in the status of being friend..

YOSHIKO IZAWA · 20 years ago

ghgjg]

karla · 21 years ago

bad bad bad
really selfish of them.. tsk tsk

Karla · 21 years ago

…not to mention that abs must be scared s***less of bloggers who are ever ready to critique their shows. I never liked ABS anyway…

gabriel · 21 years ago

let them do or say what they want. blogs are just gonna get stronger no matter what anyone does.

kzap · 21 years ago

how bout an anti abscbn blogging campaign? just to show how much of an effect it can really generate

Abe Olandres Editor-in-chief · 21 years ago

Ahhh, when we say ABS-CBN, it think we’re pointing to the upper management who really has the say what comes out of TV.

Then again, you have segment producers and writers like Ian Del Carmen who knows better but can only do or say so much as to what should and should not be aired.

Jaypee · 21 years ago

the fact that Ian Del Carmen, the director decided to interview Retz and make it a segment and part of the last episode, shows that somehow he knows something about the “impact” of Retzwerx on the PBB show. if it didn’t have that much “impact” as what they said there was, then why did they even bother to interview Retz in the first place? just thinking out loud. :)

markku · 21 years ago

They can kiss my adsense a$$. Hahaha. Seriously, I’d rather not react until they provide a statement that blogging was detrimental to PBB. And whoever thinks that way from their side deserves to learn to use the internet once and for all. :)

Manuel Viloria · 21 years ago

It would be interesting to find out from the people who watched even one episode of PBB how they found out about the show (newspaper, radio, tabloids, or blogs?), and what made them decide to watch the show.

I tend to get skeptical of “top of mind’ marketing campaigns unless these are supported by concrete actions (i.e., increased product sales, increased viewership).

When bloggers are featured in online newspapers, do we not count how many visits we got from those sites?

Unless we find out the concrete stats in this PBB-blogs discussion, we can only speculate.

The Ca t · 21 years ago

Thanks yugz.

As to Manny’s query, the answer is “creating awareness” and halo effect to the other ABS CBN shows that featured the PBB people.

It is just like being promoted in the entertainment sections of newspapers or tabloids. The market reach is not in the readership of the newspapers but how many readers came to know about the program.

In some application forms of some companies, the response to the question as to how did the applicant come to know about the company is an important feedback in their advertising policies and strategies formulation.