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"Nokia by Microsoft" might replace Nokia branding

Bob Freking July 9, 2014 · 1 min read

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Desde que Microsoft compró Nokia hace algún tiempo, mucha gente ha estado preguntando: ¿qué le pasará a Nokia? Bueno, aparentemente nuevas imágenes de un supuesto Lumia 830 muestran que el dispositivo sigue llevando la marca Nokia, pero ahora tiene "por Microsoft" al lado.

Nokia by Microsoft

La misma fuente se puede encontrar aquí, y afortunadamente, Microsoft no fuerza su nombre mediante la identificación. Si todo esto es cierto, entonces probablemente no veamos nada llamado Microsoft Mobile por ahora - y definitivamente no puede llamarse solo Nokia ya que eso no forma parte de la compra. ¿Qué piensan ustedes sobre el posible cambio de nombre de Nokia?

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Bob Freking

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Bob Freking occasionally contributes articles to the website. He is a UST Graduate of Commerce & Business Administration, Major in Marketing Management, and a full-time Sith Lord with three dragons.

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28 Comments

Len · 12 years ago

At least they retained the Nokia name. I thought they were going to ditch it or something.

Oona · 12 years ago

Nokia is not just a cellphone brand. They still own NokiaSiemens network infrastructure used by cell sites. Nokia is more than just the Lumia you know an the N series the youth never knew. It is a pioneer brand however shitty the image is for the new generation. Too bad the younger generation never got a hold of the N series and battery life that actually lasts longer than any android or apple phones today.

jonski22 · 12 years ago

NOKIA is Nokia..it’s a brand that is known for telecommunication…they cannot just get it our or replace it..

vector · 12 years ago

Similar to what happened to Sony Ericsson?

benjo · 12 years ago

It doesn’t matter what name it is gonna be. It won’t sell unless its OS is android. Windows mobile is not sellable. Android is. Microsoft should try making an android nokia and they will see the difference in sales. I will buy for sure. Just make sure it features removable battery and sd card. These 2 features are what make samsung sales high.

Hen-Sheen · 12 years ago

Nokia: Microsoft Global

paulrenzo · 12 years ago

Based on stories by people familiar with branding, this is an attempt to eventually replace the “Nokia” brand name with the “Microsoft” brand name. To do this, start with a small font, then increase the font size of the new brand name, while decreasing the font of the old one in small increments. This allows people to adapt to the change gradually, and at some point, they will prefer to call the product using the new brand name instead of the old one.