Probando la publicidad en texto de Kontera

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El mes pasado, uno de los representantes de Kontera me contactó queriendo saber si estoy interesado en unirme a su red publicitaria.

La publicidad In-Text es colocación de productos en línea basada en la relevancia contextual entre la marca del anunciante y el contenido en línea. Con la publicidad In-Text, la marca del anunciante se vincula a una palabra clave relevante que aparece en el contenido en línea y que se empareja con el anuncio del anunciante. La tecnología propietaria de Kontera consiste en una serie de algoritmos que analizan el contenido en línea en tiempo real y seleccionan las palabras clave y los temas que son más relevantes para el lector.

He visto este tipo de anuncios antes en el sitio web de Villman y tenía curiosidad por probarlo. Lo bueno es que puedes ejecutarlo junto con Adsense y TLA, así que no estás limitado por una cláusula de exclusividad.

The ads will pop-out (in an ajaxy bubble) on text which are double-underlined. It's a pay per click advertising so you only get paid for the ones that are clicked. You might already notice them here at Yugatech.

También los he implementado en otros sitios de foros que administro para ver si complementan el inventario existente que tenemos allí.

Más sobre esto cuando reciba los informes de conversión.

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Written by
Abe Olandres

Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

View all posts by Abe Olandres →

18 Comments

BR
Bryan · 16 years ago

Hmm…. this is a piece of writing I’m willing to take a bullet for. Absolutely hits the mark. I have some minor concerns but I don’t desire to commence a lengthy post and somebody might flame me. Just wish to maintain this blog civil and clean. Wouldn’t like any hatemail would i? lol keep it up!

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AD
Adrian · 18 years ago

I just started to use them on my website, I seen some good pay rates per click (0.15$ – 0.25$) and good clickrate (1-2%).

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SM
Smart_Design · 19 years ago

Hi! At first, I am sorry about my writing English… Still not super ,
but I can’t resist not to join this conversation.

My co-developers and me finishing our own In-Text Advertising system. Advertising part – easy part, you know how it works: keyword=$$$, same as all pay-per-click websites with similar options, but Publisher CP and options into Publisher CP – this is why I am here.

========================================

I would like to ask you to help me create EASY TO USE and VERY FRIENDLY to use CP for Publishers. What options do you think will be useful, for instance:

– Limit number of generated links on page (you may select, let’s say, from 1 to 10)

– Create Link that will:
a) double-underlined (kinda become standard)
b) will match my CCS style (fade into your design)
c) etc… you tell me…

– Checkbox into CP that will: if CHECKED = SHOW POPUP LINK DESCRIPTION, if UNCHECKED = TURN OFF POPUP LINK DESCRIPTION

– Preview tool (Simply mini-browser for Publisher to preview his site without visiting CP, and if you see some ads that you do not want on your page OR you do not want LINK ON THIS KEYWORD (for example on Page title or sub-title) you may highlight link and select option to:
BLOCK ADVERTISER ON: MY SITE / THIS PAGE / THIS KEYWORD / THIS KEYWORD IN THIS LOCATION

– ….
– ….

Well, please help us to make good application that you will enjoy! We are not planning to go behind BIG BRANDS, even more, we building soft oriented to be easy to use for PUBLISHERS (all of you )…

Advertisers are important, but they will pay anyway if publishers are happy… In this type of advertising, I think more important to take care about Publisher side (to do not make advertising links annoying, as you wrote above, and not to overload page with ads).

3 modules are coming: America (North/South); Europe/Asia (based in UK); Russia (huge new market)

So, please join us and let us do good work for you.
Thanks in advance.

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VI
Vic · 19 years ago

I am having a mixed feeling about Kontera as soon as i started running Kontera, Adsense started doing smart pricing but i do not know if it is related.

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DA
Dan · 19 years ago

We have been using the Kontera service and good number of clicks each day. But the revenue per click is very low, just about 1/10th that Yahoo Publisher and AdSense would pay. This means that you need to get about 10 times more of clicks to get equal pay.

Also Kontera seems to under-calculate page view rates compared to Yahoo Publisher and AdSense. Their number is always lower.

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DA
Dave Starr · 20 years ago

I went and read over their materials closely. I’m troubled by the comment you made, Abe, that they can be run concurrently with AdSense, and with the general AdSense terms of service that specify AdSense can’t be run with other contextual advertisers. Putting the ads in automatically with reference to keywords found on the page, dynamically (Kontera’s explanation of how they work) sounds mighty like “contextual” to me. Have you gotten any official word from Google on this subject?

I have away to go to get to 50,000 uniques a month anyway, but it’s a thought to consider.

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CO
Connie · 20 years ago

I tried Kontera about 2 years ago. When they contacted me, the company was very new. The ads slowed the loading of the pages. Worse, unless I placed the comments on a different page, the script created links within the comment text which I felt was unfair to the commenters since it appeared that they put in the links. So I gave up the Kontera ads. If it has gotten better, let us know, ha?

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JH
jhay · 20 years ago

I’ve been running it on my blog for a month now. Everything seems to be ok. I get some decent clicks every now and then. My only concern is that readers may get annoyed by the ads that pops up.

Still, they never fail to deliver really targeted ads.

Will watch out for more of your reviews sir abe. :)

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