Testing out Kontera In-Text Advertising
Last month, one of the reps from Kontera contacted me wanting to know if I’m interested to join their ad network.
In-Text Advertising is online product placement based on the contextual relevancy between an advertiser’s brand and online content. With In-Text Advertising, the advertiser’s brand is linked to a relevant keyword appearing in the online content which is matched to the advertiser’s ad. Kontera’s proprietary technology consists of a series of algorithms which analyze the online content in real-time and select the keywords and topics that are most relevant to the reader.
I’ve seen these types of ads before at Villman’s website and was curious to try try it out. The nice thing about it is that you can run it alongside Adsense and TLA, so you’re not restricted with exclusivity clause.
The ads will pop-out (in an ajaxy bubble) on text which are double-underlined. It’s a pay per click advertising so you only get paid for the ones that are clicked. You might already notice them here at Yugatech.
I’ve also deployed them on other forum sites I’m running and see if they complement the existing inventory we have in there.
More on this when I get the conversion reports.