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OpenAI begins ad testing on ChatGPT

Cristina Joy Valerio February 10, 2026 · 1 min read

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OpenAI has started testing ads in ChatGPT for logged-in adult users in the U.S. that is limited to the Free and Go subscription tiers.

There will now be ads in ChatGPT. Users on Plus, Pro, Business, Enterprise, and Education plans will not see ads.

According to OpenAI, ads will not affect ChatGPT’s answers and conversations will remain private from advertisers.

Sponsored content will be clearly labeled and shown separately from AI-generated responses. Advertisers will only receive aggregated performance data such as views and clicks but they cannot access user chats or personal details.

Ads will not appear for users under 18 or alongside sensitive topics like health, mental health or politics. Users can manage ad preferences, hide ads, delete ad data and control personalization through in-app settings.

OpenAI says the test is aimed at funding broader access to ChatGPT features while gathering feedback before any wider rollout.

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Cristina Joy Valerio

Senior Writer

Cristina Joy D. Valerio, more commonly known as CJ to most, is a Multimedia Producer at Yugatech. She has an interest in the evolving world that is technology. Apart from that, she organizes D&D sessions, plays video games, and watches anime to kill time. CJ's alma mater is iACADEMY and graduated with a Bachelor of Science in Information Technology specializing in Web Development.

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