Why a 2-year buying cycle is most logical for Smartphones

Every now and then we all eventually switch or upgrade smartphones. Whether you’re the one to get the latest and greatest model every year or one to use a smartphone til the day it dies and only then have it replaced.

But today we’d argue that a 2-year buying cycle for smartphones is probably the most logical for several reasons, although it’s worth noting that the optimal buying cycle is highly dependent on individual needs and preferences as well as technological advancements.

So here are some reasons why a 2-year buying cycle has been popular.

1. Technological Advancements

Smartphone technology evolves at a rapid pace with significant improvements in processing power, camera capabilities, battery life, and more. But upgrading every year could mean minimal improvements and not offering little to no substantial benefits within just one year, then on the other hand, upgrading too late could mean you miss out on the latest and greatest features.

Opting for a 2-year upgrade cycle enables users to harness these advancements without feeling like they’re missing out on major improvements. Upgrading every 2 years regularly allows individuals to stay up-to-date with the latest features, enhancing their overall user experience.

2. Strategic Aligning with Carrier Contracts

Historically, a good amount of us have acquired smartphones through carrier contracts such as Globe and Smart that typically span 2 years whilst receiving subsidized phones in exchange for their commitment to their postpaid plans.

This contractual arrangement was what originally laid the foundation for the 2-year upgrade cycle that remains prevalent today.

But for consumers, it could be a smart move depending on their needs. From what we observed, if you go for a budget to midrange smartphone, you’ll typically simply be paying for the postpaid plan itself while getting the device for free.

While for higher-end or flagship models, you’ll typically need to shell out some upfront cost for a more premium device together with your monthly installment. However, based on a few calculations, we determined that you would save roughly 20% on average if you were to buy the device and the plan separately depending on which device you get specifically.

The only downsides are that the plans usually see lower data limits when compared to similarly priced plans that don’t come with a smartphone and that the smartphone’s SIM card support will be locked to the carrier of choice.

But if you already have plans to get a certain smartphone and a certain plan from your carrier of choice, why not go with a plan that will get you the smartphone at little to no cost as well?

3. Software Updates and Support

When it comes to software and support, smartphone manufacturers and most especially Android typically provide software updates and support for around 3 years after a phone’s release.

Although some smartphone brands offer longer software updates such as Samsung with 4 years and Apple typically having 5 years of support and thus this would vary on which smartphone and brand you go with.

Adhering to a 2-year cycle would typically guarantee users benefit from the latest software enhancements, security patches, and bug fixes, This would thus ensure a smoother and more secure user experience.

4. Optimizing Cost Efficiency and Resale Value

If you’re one to resell your smartphone before buying a new one, then you’d have to consider its depreciation and resale value.

A 2-year smartphone upgrade cycle strikes a balance between experiencing the latest technology and managing expenses as the resale value of smartphones tends to decline significantly after the 2-year mark.

While a 1-year cycle may offer the latest technology, the resale value of a smartphone typically declines steeply within the first year.

However, longer ownership would also mean lower resale. Opting for a 3, 4, or 5-year cycle can save money upfront, but the resale value significantly diminishes over time.

Many smartphones are designed to last at least two years without significant performance issues or obsolescence, this means that a 2-year cycle offers a balance between upgrading to new technology and retaining a relatively higher resale value.

5. Warranty

The standard warranties for many smartphones typically span 1 to 2 years. Upgrading every two years aligns with warranty periods, providing coverage for the duration of ownership.

By adhering to the 2-year upgrade cycle, users ensure that they remain covered by warranties throughout their ownership period. This provides an added layer of protection and peace of mind.

Moreover, even if the warranty is only covered for 1 year, a lot of smartphones nowadays are typically built to last the very least 2 years without seeing any significant drop in performance and user experience.

Conclusion

While the 2-year smartphone upgrade cycle is a logical choice for many, it’s important to acknowledge that the specific needs of the user, financial considerations, and technological advancements vary and can ultimately influence the optimal buying cycle for smartphones for each individual.

It’s important to note that recent trends have pointed towards longer ownership periods due to the diminishing returns of yearly technological leaps and the higher costs of flagship devices.

Ultimately, the decision to upgrade every 2 years or follow a different cycle hinges on personal priorities and circumstances.

Whether one chooses to embrace the latest innovations or prolong their current device’s lifespan, one’s upgrade cycle remains a decision rooted in a delicate balance between technology, cost, and convenience.