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Why would Google buy Feedburner?

Rumors have been spreading like wild fire that Google is in talks to buy Feedburner for an estimated $100 Million.

This seems to be a logical move by Google considering they’ve already got Urchin (now Google Analytics) on board. Besides, Google is looking eyeballs from popular sites running RSS feeds and Feedburner’s Ad Network may seem to be the next step in covering all its bases. I know RSS readers are smarter than your average visitor so a CPM or CPA model might work.

Actually, you’ve not yet noticed, there’s AdSense for feeds now available thru Feedburner. However, one will need to apply for that in order to employ it. I’ve applied for it for months now and haven’t heard from them yet.

On another note, Google’s BlogSearch has been reported to include into account the feed subscription count of a blog. By tapping into the database of Feedburner, Google will have access to hundreds of thousands of blog’s RSS usage and feed count for a better blog search algo.

Then, there’s also the podcasts — audio search, possibly? That $100 Million will be well worth it.

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

10 Responses

  1. Avatar for Tingog - The Voice of The Filipino Tingog - The Voice of The Filipino says:

    Google should buy Feedburner because it is cheaper to do so now than wait later…

    If Google is aiming at internet domination, then Feedburner is a logical acquisition…

  2. Avatar for Migs Migs says:

    and Feedburner has a solid Java architecture (it seems)… let’s have Google Java overlords Joshua Bloch and Crazy Bob Lee take a hack at that.

  3. Avatar for hoop hoop says:

    Cool!… no more need to waste some braincells trying to figure out how to migrate my feeds to Google’s feed reader *snicker*

  4. Avatar for JC John SESE Cuneta JC John SESE Cuneta says:

    lol, talk about the devil… we were just discussing about the possibility of Google setting their eyes on Feedburner a few weeks ago and the rumours are here…

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