Mobile Phone Vendors Ranked by Units Sold/Shipped in 2015

We recently got hold of a document that shows number of units sold/shipped by mobile phone brands in the Philippines. The list consists of over two dozen vendors both local and international.

Do note that the figures below include all feature phones and smartphones.

	Q1 2015	Q2 2015	Q3 2015	Total
Cherry Mobile	312,172	740,969	532,503	1,585,644
Samsung	468,267	410,384	440,384	1,319,035
MyPhone	n/a	n/a	163,874	n/a
Asus	89,833	171,415	255,838	517,086
Lenovo	116,046	202,905	125,801	444,752
LG	152,738	145,736	120,960	419,434
Cloudfone	169,404	155,833	81,253	406,490
Torque	180,283	136,441	85,673	402,397
Apple	153,859	126,173	114,977	395,009
Huawei	50,173	210,282	132,182	392,637
O+	94,234	114,290	68,374	276,898
SKK	63,370	127,254	66,475	257.099
OPPO	92,018	73,264	84,253	249,535
Alcatel	67,028	88,374	70,699	226,101
Acer	60,500	89,551	62,404	212,455
Starmobile	74,001	55,114	81,999	211,114
Microsoft	16,815	25,622	70,699	113,136
Xiaomi	12,736	25,382	54,374	92,492
Gionee	32,370	22,736	13,641	68,747
Sony	12,150	19,560	35,313	67,023
Arc Mobile	22,548	10,283	6,423	39,254
BlackBerry	13,951	9,374	4,448	27,773
Motorola	n/a	n/a	22,716	22,716
Nokia	19,278	2,636	0	21,914
ZTE	4,815	4,489	4,273	13,577

The chart above shows Cherry Mobile and Samsung almost neck and neck in terms of volume (although Samsung still leads the pack in terms of value).

The numbers for MyPhone are not complete but since they’ve been consistently in the top 5, we reckon the first two quarters are in the 6 digits as well.

Lenovo was also very strong in the 1st half of the year but seemed to have slowed down significantly in the 3rd quarter.

Asus on the other hand looks to be very strong this year and already hit the 500,000 mark by the 3rd quarter but might miss their 1 million target for the year.

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32 Comments

jironm · 11 years ago

Nokia’s Q3 is zero? Are Microsoft and Nokia separate entities in the PH market? Siguro naman nagbebenta pa rin ng feature phones ang Nokia pero wala lang na data, o hindi kaya kasama na sa sales ng Microsoft?

Syntax · 11 years ago

Sa pagkakaalam ko Microsoft din naghahandle ng feature phones na Nokia. Ginagamit lang nila yung brand name until the year it expires (forgot the year). Pero yung sales sa Microsoft pa rin napupunta.

Ian Bolipata · 11 years ago

Most of the phones sold via exclusive in Lazada ends up failing in the next generation. Puro kasi hingi lang ang Lazada ng pera.

Abe Olandres Editor-in-chief · 11 years ago

It is exclusive to Lazada because Lazada is the one who shipped the units to the Philippines.

Roni · 11 years ago

Xiaomi lazada exclusive strategy failed. I think they started selling on retail stores in the 3rd quarter that’s why their sales improve a lot. This should be a lesson to others.

Zobel · 11 years ago

wawang Sony hahaha! The fight is not over until we can vanquish this brand ahahaha!

hack__you · 11 years ago

mas kawawa ang hinde bumibili ng sony, they are missing a lot. waterproof, best sensor and lens combination, top of the line specs. mahina lang marketing ng sony but their prices are very competitive especially the previous generations z2 and z3 are priced very close to zenfone 2. i’d say get previous generation sony instead of getting mid class from other brands.