What's your PR policy?

Idi kalpasan ti maysa a tiempo, dagiti lokal a PR nga ahensiya ket agpaspasnek a mangikeddeng kadagiti blogger babaen ti panangimbitar kadakuada iti press events, parties, panangipaay kadakuada ti pangaldaw, panangipatulod kadakuada ti regalo ken token. Ti Blog ken Soul a proyekto ni Jayvee ket pakakitaan ti agtultuloy a panagkaykaysa dagiti daytoy a public relations nga ahensiya a mangpabigbig, mangsalaknib, mangurnos ken/uray mangpreserba kadagiti brand ti kompanya a kliyente da. Naipakpakita ni Marc a kas online reputation management.

Kas met, adda met ti panagbalbaliw ti paradigma a dagiti agblog ket agtultuloy a maikeddeng kas kaanakan ti press wenno media. Inrekord ni Eric dagiti naexperiensiana a kas maysa a grassroots nga agblog a maimbitahan iti press events ken ipaliwanagna nga ti umuna a panagbutengna ket gapu ta blogger laeng isuna ken saan a kaaduan ti press. Masapul kadi ti panangawat ti imbitasyon a mangireport maipanggep kenkuana (babaen ti panagblog, syempre) ken kasapulan kadi a sumurot iti standard ti pamamahayag?

Ur-urayen, agsubliak iti kangrunaan a paksa ken damagen ti saludsod — anya ti PR a polisiayo? Dagiti mabalin a sungbat ken sitwasyon:

a.) Saankayo a makipagpartisipar iti PR iti kaaduan a mabalin. Saan a dumteng iti press events, imbitar ti party, awaten ti regalo wenno token ken agbayad para iti bukod a makan (no adda pakairamanan a mangsurat kayo ti blog review maipapan iti dayta idi kalpasanna). Ti kabsat ken kapada a blogger kanayon a kunana a narigat ti agsurat ti negatibo a review ti restoran no inpaay ti agtagikua ti libre a buffet. No agbayad kayo para iti bukod a makan, libre kayo a ibaga ti ania man ti talaga a panunot yo maipapan kenkuana.

b.) Awan ti panagkomit, awaten dagiti imbitar. Umayka ngem ibaga nga saan ka nga agblog wenno agreview iti aniaman a maipanggep kadayta. Kastoy, awan ti pagasatan dagiti dua a parti. Saan a kasapulan a ibaga "adda iti sika ken awan iti da". Ngem, daytoy ket mangpabannog iti pagayatan a gapu ta inimbitar da ka idi umuna (kaaduan a 90% ti tiempo).

c.) Makikadua ken ibaga. Ti panangawat kadagiti imbitar, regalo/rekado ken libre a serbisyo ken panagblog maipanggep kadaytoy kas napno a panagipakaammo kadagiti agbasbasa ti blog mo ket maysa a pagpilian. Ti panagipakaammo ket agserbi a kas maysa a panangipakaammo kadagiti agbasbasa no maipapan iti masakbayan a positibo a panagreview ti produkto/serbisyo da, a naimpluwensiaan iti sabali a wagas.

Kunana ni Anton a naimbento ken sumurot iti sabali a pagpanunutan iti panangidaulo ti PR a paspasamak. Saan ko a naawat unay ngem kunak a kasla option C.

Adda met ti ad-adu a imbitar, regalo ken libre a serbisyo a naawatko. Inyamanak kadakuada para kadagiti daytoy ken kanayonak a mangipakaammo no adda pakikikaduaak kadagiti kasta a kompanya wenno ahensiya. Saank nga agpatingga, mas kayatko ti prinsipyo ti kinapudno. Ket wen, adda met dagiti aldaw a mangtedak ti bayad.

Kasta, anya ti para kenka?

What is the main topic of the article?

The article discusses the growing interest of PR agencies in courting bloggers and asks what the reader's PR policy is.

What is one possible PR policy mentioned?

One policy is to completely avoid PR involvement, not attending events or accepting gifts, to maintain freedom in reviews.

Why might a blogger pay for their own meal?

Paying for your own meal allows you to write a negative review without feeling obligated by a free meal.

React to this article:

17 Comments

Simpsons Tapped Out · 13 years ago

Hi there, You’ve done a fantastic job. I will definitely digg it and
personally recommend to my friends. I am sure they’ll be benefited from this web site.

Connie · 19 years ago

Re #5. “PR agencies do not require you to post press releases or write about their events.”

Yeah, they just EXPECT. And they EXPECT positive write-ups. Otherwise, you don’t get invited again. That’s why I don’t read negative reviews of PR events in blogs. Everything is a praise to the high heavens.

JC John SESE Cuneta · 19 years ago

It depends on the agreement. I ask them about it, and if its to be “press-like” (if you will), then I will publicly disclose about it or simply post their Press Release, and nothing more.

Then maybe I will write another blog post for my personal comments sometime later.

jayvee f. · 19 years ago

“Does acceptance of an invite also requires you to report about it (by blogging of course) and does it also entail you following journalistic standards?”

Nope. PR agencies do not require you to post press releases or write about their events.

Miguel · 19 years ago

If you’re a fulltime blogger or self-employed, then no problem which one you choose. I blogged before: this is a problem if you’re employed and there’s a conflict with your day job.

Gail · 19 years ago

b.) Accept invitations without commitments. You attend but express that you will not blog or review anything about it. That way, there no expectations from both parties. That goes without saying â€œyou got something and they didnâ€™t get anyâ€œ. However, that actually defeats the purpose why you were invited in the first place (at least 90% of the time).

Yeah. It does defeat the purpose why you were invited. You don’t necessarily have to write a really long (positive) review about them, I think they’re counting more on the online exposure or link you’ll give them (well, most of them actually). If you aren’t planning to have at least a disclosure on the event you went to, it might be better that you don’t attend.

I’m not sure that there aren’t any expectations from the end of the advertiser. IMHO, there always is. My dad is a photojournalist for the Inquirer, and he always tells me that if I attend these events, it’s only courtesy to the “advertiser” and my readers to disclose the fact that I went to a PR event.

I’m actually ok with two of the “schools of thought” you mentioned: A and C. B is the one that’s slightly problematic for me. I don’t know how to explain it exactly, but this analogy might work :D

It’s just like in courtship :D If you keep on making suitors believe you’re going to say yes to them but in reality, you aren’t even considering the possibility, guys would eventually get turned off with you if you keep leading them on :P It might be better if you say it outright that you only want to be “friends,” instead of making the other hope for something that you aren’t willing to give. There will always be those who just don’t get it even if you’ve already said it outright, but well, at least you tried :D

It’s a silly analogy, but you get the idea ;)

noemi · 19 years ago

I enjoy going to PR events because I like meeting people and experiencing new things. I choose option 3. Disclose and then blog about it.

Marcvill · 19 years ago

A.) seems like closing the door to windows of opportunities for the blogger; B.) and C.) are what most bloggers are doing right now I think.

Buti na lang I’m just a ‘blog for myself’ blogger. Not too influential to get invited to PR events. Hehe. It seems bloggers do not follow any standard rule when it comes to PR events. The principles you live by becomes your policy.