Exploring "Brick and Mortar" Businesses

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3年以上にわたり、私のいわゆるビジネスベンチャーは主にインターネットベースでした。導入が容易で、低コストで市場に参入でき、バーチャルオフィスという贅沢さに支えられています。

最近、実店舗ビジネスを再検討、あるいは探求しています。派手さは求めず、シンプルで角にある小さな店をイメージしています。水のリフィルステーションや洗濯店、インターネットカフェ、ショッピングモールのフランチャイズ食品店などが考えられます。何年も『The Entrepreneur Magazine』を読んできましたが、そこでは成功した上位1%(失敗した99%は無視されがち)だけが取り上げられています。それでもなお、魅力的な機会だと感じています。

自分は(計算された)リスクテイカーだと自覚していますが、統計的確率によれば、ほとんどの場合、ビジネスマン志望者に不利です。ここでの考えは、ブログで稼いだ一部をオフライン事業に再投資することです。

それで、私は「これがうまくいくだろうか?」や「価値があるのか?」とよく考えながら進み、ROIは左と右の列を単にバランスさせるのではなく、工数と請求可能な作業に等しいと考えるメンタリティに戻ってしまう。

適切なタイミングと機会が訪れたら、リスクを取ってそれを掴むべきだと思います。

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Written by
Abe Olandres

Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

View all posts by Abe Olandres →

28 Comments

AB
Abe Olandres Editor-in-chief · 20 years ago

I’m into consulting and I have a hosting company – plogHost.com.

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JA
Jazzy · 20 years ago

yuga,
if you dont mind me askin, what kind of online business you’re into aside from blogging? is this a business anyway?:)

There are so much opportunities still in online business particularly in the Philippines. I bet you can find one through your network.

Reply
CU
curious · 20 years ago

You mentioned virtual offices. Would you happen to know where someone can get virtual office services in the Ortigas area? I’ve been scouring the ‘net but all I’ve got are in the Makati area. :(

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EU
Eugene · 20 years ago

wow. must be nice earning enough money to hire an accountant. hehehe. ;)

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AB
Abe Olandres Editor-in-chief · 20 years ago

Eugene, you declare it under personal income tax. My accountant takes care of that for me. :)

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EU
Eugene · 20 years ago

speaking of being an entrepreneur, how do you manage your income tax as a problogger?

Reply
JU
jun · 20 years ago

Whether brick and mortar or virtual, three books I recommend:

Startup Nation by Rich and Jeff Sloan
E-Myth Mastery by Gerber by Michael Gerber
Now, Discover Your Strengths by Marcus Buckingham

Reply
DA
Dave Starr · 20 years ago

@ kzap I like your question/caution the most … _all_ good ideas take time … and in the end that’s what the average entrepreneur winds up running out of. You might get more capital at the bank, you can’t buy more time anywhere.

I fully understand the need for diversity, but I don’t understand the need for the feel of bricks. Most of the franchise programs that involve food are very ‘hard’ on the franchisee … a good example is going to play out in Manila between expensive outsider Krispy Kreme doughnuts and established “home grown” GoNuts. Is there really a lot of attraction fighting over the last fraction of a gram of flour (and fraction of centavo of profit) in yesterday’s production records when guys like Markus Frind makes nearly 20 million pesos per month working from his apartment?

A person must follow their dream, but having worked both on line and brick and mortar there is no comparison … you won’t see an office door with my name on it ;-)

@ Connie: I like your washy-wash cafe idea except for one thing … with the possible exception of doctors, lawyers are the most impatient. “on the clock” folks there are. They want the Beemer washed well, and they want it washed _now_ … they won’t take time to sit in the cafe and spend money. You’d only attract tired old Kanos in 8 year-old L-300 vans who can nurse a cup of coffee longer than the duration of the average annulment trial ;-)

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AB
Abe Olandres Editor-in-chief · 20 years ago

kzap: you can always have someone you trust to run the business.

noemi: kelan na yung sa inyo?

michael: if we go franchising, everything’s there na rin.

connie: ayaw mo catering?

ralph: yup, ok sana yun kase established na. naunahan lang.

Reply
RA
ralphot · 20 years ago

hehehe. sayang yung laundry business, ano yugs? kung nagkataon, yuga’s laundry shop na sana yun. :p

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CO
Connie · 20 years ago

Oh, go, go! We want the same thing too. I like the idea of a carwash and a cafe beside it with free wifi internet. You know, make the car owners spend their money while waiting for their cars to be washed.

Reply
BA
Basang Panaginip · 20 years ago

Business model, business model, business model.

If there’s something I’ve learned from the dot-com bubble era, and my own brick and mortar business, it’s examine your business model first.

Good Luck Abe.

Reply
NO
Noemi · 20 years ago

we have actually the same dream. My husband and I are saving up for some “business” one day. We’re not sure yet but it will be related to our hobbies : art and lawyering for my husband and food because of my college background. The thing is I always compare it to the low-investment and lucky break I had when I ventured into online business. But as in any business, one should not rely on one product/service line. Diversify. It’s just finding the right business model. Try the franchise thing first. I ‘ve seen some great potential in some of them. Low initial capital too but working capital can be high. With your travels to other Asian countries, you will be able to pick up ideas along the way.

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KZ
kzap · 20 years ago

how bout the do you have enough time?

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