Exploring “Brick and Mortar” Businesses
For over 3 years now, all of my so called business ventures have been primarily internet-based. It was easy to roll out, with low entry to market cost and thrives on the luxury of having a virtual office.
Lately though, I’ve been re-visiting, or rather exploring, the idea of having a brick-and-mortar business. Nothing fancy schmancy of sorts — just plain and simple in-the-corner shop. It could be a water refilling station, a laundry shop, an internet cafe, a franchised food stall in the mall or something. Been reading all that stuff on The Entrepreneur Magazine for years and while we all know they only feature the successful 1% (forget the 99% who failed) of those who go into the business, it’s still an attractive opportunity.
I know I’m a (calculated) risk-taker but according to statistical probability, the odds are almost always against the wannabe-businessman. The idea here is to take a portion of what I’ve earned from blogging and re-invest them into offline ventures.
And so, I move along, often thinking “will this work?” or “is it worth it?” then sinking back to the mentality that ROI should be equated with man-hours and billable work rather than merely balancing the left and the right column.
I guess once the right time and opportunity comes along, take the risk and just grab it.