[ Digg this! ] Since I’ve been installing and managing WordPress blogs for so many bloggers/clients, I have already outlined lots of steps to optimized blogs for search engines. I cannot guarantee that these steps will send you to the top of the SERPs but based on experience and experimentation, they’ve been helpful in one way or another.
Ok, the last point isn’t really about WordPress setup but I think it’s worthy to add that to the list.
Again, the guide assumes that you’re just starting out setting up a new blog. If you already have one for quite some time, some of the changes might have adverse effect on your SE traffic.
Anybody want to add to the tip list?
YugaTech.com is the largest and longest-running technology site in the Philippines. Originally established in October 2002, the site was transformed into a full-fledged technology platform in 2005.
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Manuel Viloria says:
Thanks for this, Abe! :-)
On the issue of putting WP in the root, I did that before in a DH and had problems accessing the website’s stats (which were in the /stats folder).
Also, when I tried to create a folder such as /photos I just ended up with a WP page indicating a 404 or missing page error.
So, in the case of DH-hosted sites, I would install WP blogs in a folder (i.e., /blog). Besides, Yugatech.com ranks well even if the blog entries are not in the root. :-)
Miguel says:
Chief,
I’m contemplating a sidewide reformat (not just the blog and other stuff inside…)
For WP, what do you think about themes with only one article on the front page? I don’t see you use these.
Andrew says:
@Manuel: I’m also on DH and I always install in the root folder for my other blogs. I do have the issue with the /stats folder, but since I use more reliable and real-time stat programs, I have nothing to worry about.
@Migs: Any theme can display just one article if you set it to.
markku says:
@Manuel: I think that is a .htaccess issue, since WordPress generates it programatically. Just edit it manually to fix the problem. But note: I don’t use their stats app myself. :)
ManuelV says:
Thanks, Andrew and Markku…
Each time I try to add another folder (for static html files), I’ll just edit the htaccess file. But if I put the WP blog in a folder of its own, then I won’t have to touch the htaccess file anymore. :-)
(I’m testing the notion that a site that has a combination of a WP blog and the traditional, hierarchical old-style static html structure helps earn more SEO points.)
Abe Olandres says:
@ Migs
That might be a good layout for some niche blog though for SEO purposes, the more text you have on your front page (usually the page with the highest PR) the better the ranking for those entries.
@ Manuel
Didn’t DreamHost gave you some mod_rewrite rules to overcome this issue?
Dave Starr says:
Yuga, thanks for this, there’s a lot of good tips here. I notice though a couple places you don’t follow your own advice.
Put the blog only in the root directory: This is often inconvenient. especially on an established site. My best AdSense performer is in a sub-directory .. what exactly are the disadvantages of leaving it there … I see other sub-directory blogs seem to get crawled pretty well … but I’m so inexperienced on this I may be missing something.
Change the permalink structure: Last month I changed my blogs and my wife’s blogs to %postname% structure _Bam_ double the identifiable searches and nearly double add revenue in a month … highly recommended. So my question is: why aren’t you doing it here?
Abe Olandres says:
Hi Dave,
In the last part of my post, I mentioned that these steps are highly recommended for newly set up blogs. If you have an old blog like mine, there’s a huge risk that some of the tweaks you do could actually affect your current traffic negatively.
In my case, if I change my permalinks, all existing PR of pages will reset back to zero.
Elliott C. Back says:
I like how you suggest that we leave a link to the theme author in. Take it out–it’s not your link!
Dave Starr says:
Ummm that would be a very good reason not to change links … thanks
Noel says:
My experience is engines crawl my sites faster when I put the blog in a sub, and leave a static index page with links to blog posts. Whatever works for you, I guess.
I actually moved one of my blogs which I originally put in the root into this format recently because none of the posts were getting indexed even though it’s being crawled with no error by Google Sitemaps. After doing the change, I had over 40 pages indexed within three days. Google loves static obviously.
Abe Olandres says:
Noel, that seems strange. I would look at it as an exception rather than the general rule. Is it a fresh new domain with no history of any sorts?
If crawlability is the issue, there could be other factors why it happens that way.
Noel says:
Yep, it’s a fresh domain I got about 3 months ago.
I originally thought it was a problem on either my htaccess or robots.txt even though Google wasn’t flagging any error on the Sitemaps site so I kept tweaking for about two weeks. At the time, the site was indexing well on Yahoo (didn’t check on MSN.)
I suspected it was a sandbox/trustbox issue since the site was new with only a few incoming links. I decided to try moving the thing to a folder and wrote a static index page since all my sites on that setup indexed very well.
That did the trick though I never really figured out what the problem was in the first place. :)
SELaplana says:
I actually did it on my blog. And I want to add something:
Left sidebar is better than right sidebar if talking about SEO. Actually, that’s what I have observed. However, if you can make the right sidebar appear first before the content (it will be done by hacking the css), then i think it will be better… that is if you will use the right sidebar instead of the left sidebar.
In my blog, I am using the three column design and all the side bars appear first before the content. I decided to do this so that search engine will scan first those links posted on the sidebars before the content……. however, i am not really sure about it really helps…
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Mao says:
This would be a great help since I’ve been planning to create a new blog. thanks for this post I’ve got an idea.
StrayArrow says:
Thanks for the tips… I would like to add one thing… look for somebody who really knows thnings like this and ask for help or better yet hire their services…. thanks….
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downligh4you says:
Thats great guide optimizing the wordpress for great search engine optimzation for a newbie. I I just started to use wordpress as my platform and some of your guide, I use it for my blog thank you for this.
^_^..good luck to me!
SkyTitles says:
I’m really impressed with this blog and the info that I’ve just read. Keep up your good job!
timesnewstoday says:
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healthwave ks says:
Nice blog here! Also your website loads up fast!
What host are you using? Can I get your affiliate link to your host?
I wish my website loaded up as quickly as yours lol