TNS says Nokia still No. 1 in the Philippines

I can already tell that the same people saying Nokia is turning irrelevant will the first in line to buy a phone that only needs gestures to operate.

Where the minimalism, both in hardware and software, of Apple is now hailed, how will Jobs cope up with pure intelligence and sheer art that is about to surprise him in the coming weeks. Jessie’s girl is hot. Men salivate. Women turn lesbian.

iToy is user-friendly because it requires the mindset of a pre-schooler to operate. That is how a dumb iTard defines user-friendly experience. Friends are useless if they can not even spell tether.

the survey is very believable. sa ofis namin, nokia rules. no one bought an iphone although many can afford. two or three use blackberry, four to six, use samsung. no china phones. the rest are nokias. in my circle of friends, almost the same story except for the fact that one has an iphone (he admits he like the “image” of owning an iphone –funny di ba?) and a very few has LG and sony ericsson.

the reason i think is that sa pinas, we cannot fully utilize all the features and capabilities of smartphones especially those that are service provider dependents. Hell, di nga maganda ang internet connection ko with globe (im planning na to have a lower-value plan when i end my Flexi-plan 1800 this june kasi di ko na masyadong mapakinabangan dahil sa poor internet connection) another reason is that a lot of phones mostly offer “fun” features instead of productivity features that are more attractive to professionals (one reason why im never enticed to buy iphone or android phones – i have a windows mobile phone right now). kaya yong iba, stick na lng to basic phones despite their financial capabilities. Immediate superior ko nga Nokia 5130 ang choice. yong boss sa ibang division is an old model nokia – a 6630.

still another reason for nokia’s popularity is that feature-rich phones often have problems and some do not last long enough to be of valuable investment. wise buyers look for reliability of features and not really the abundance of features. after all, its just a phone and you are not suppose to make it replace all your other tools and devices.

lahat nang namention ko is considered by nokia and so they keep on making phones that will cater to the most classes of buyers who have different needs… and even wants. i disagree with those who say na the reason nokia is popular is because of the low-end phone sales nila. that’s just – i believe – maybe one of the reasons and not even the most significant one. even though i currently do not have a nokia phone, i admire the company’s marketing strategy. their phones are also durable. mind you, my cousin is still using a model released way back in 2003 – i forgot the model pero lamang lng ng 2 buttons sa 3310. that, my friends, is a proof of reliability. di tulad ng *(brand)* phone ko noon na di man lng umabot ng 18 months (18 months, according to an old survey, is the average period of phone replacement)… to think na mahal sya. na-phobia tuloy ako sa brand na yon (it’s actually among the top brands). balik tayo sa financial capability of filipinos. assuming that it is the main reason why nokia is popular, wont you even acknowledge that samsung, sony ericsson, LG, motorola, myphone, and hell, even chinaphones, also offer cheap models? pero tinalo yata sila ng nokia sa low-end sales? di ko lng sure ha pero im just demonstrating the line of thinking ng ibang nagpost. anyways, it’s so sad (in a way) that so many people are too concerned of the phone they use as if people would judge them by it. agree ako sa post ni hideous na marami may smartphone na di naman kailangang naka smartphone. if ever there is something i can say to our less fortunate fellowmen in their phone buying behavior, it would be that perhaps, they are the wisest of buyers among us. after all, they only buy what they can afford to meet their needs. i think i’ve just written too much of my thoughts.

ciao!

it’s user-friendly… for me, phones are just for calling and texting – and for waking me up in the mornings. and i’m used to the Nokia interface so I would prefer Nokia than learning others’ interface… after all, i have more patience ‘kalikuting’ computers than phones.

Nokia makes the most expensive too. I am betting that you have no idea of that. Your idea of luxury phone is iPhone.

Vertu.

Hey pareng Abe, please post the saliva-inducing leaked Nokia N9 advert here. Fandroids and iTards need to be reminded how cheap they mobiles are.

ang eco class kasi na ginamit ay ABCDE. dapat yan naka cluster din. nasan ba sa mga eco class na yan nag dominate ang Nokia at san naman sila mababa. This study of TNS wont help Nokia… baka akala ng Nokia, they’re #1 all across eco class, yun pala sa D & E lang… na for sure eh napakadami talaga. yun pala mga nakaw o 2nd hand Nokia handsets lang pala ang gamit.

the reason behind this is because nokia sells phones in different ranges…from low end devices to high end devices. this means that nokia isn’t blind because it knows that people have different preferences when it comes into phones; but unfortunately, they still lag behind when it comes into smartphone competition. if you are to count the most used cellphone brand in the world, you’ll still get nokia. not everyone wants a smartphone and an expensive phone, right?

Also, slide 28 of 29 jumps to conclusion that social networking is pushing the use of mobile internet. No data in previous slides to support this. But of course, we all know this is true. Just saying that the report fails in some aspects.

^Winziph, ^phiLLip
I think the reason why Nokia is the leading phone manufacturer in the Philippines and in most parts of the world is because of the diversity of devices they offer ranging from low-, mid-, and high-end bracket prices composed of different OSes (basic s30, s40, Symbian) and multitude of form factors: candybar, qwerty bar, sliding qwerty, touchscreen, touchscreen w/ qwerty). They may not hit your sweet spot in terms of market penetration and consumer base, they have “it.” The challenge for Nokia is recapturing the high-end segment where it’s tight with Samsung, LG, Blackberry, etc.

For all major manufacturers, the low- and mid-end segment are threatened by the emergence of cheap “China-phones” and dual-SIMs. These were unfortunately unaccounted for in the study.

Fast forward to 2012, I am curious how the Finnish manufacturer with the Windows Phone and Meego OS in its sleeve.

I think it’s because most people still can’t afford to buy smartphones, i.e., buying low end nokia phones.