TNS says Nokia still No. 1 in the Philippines
A recent study by TNS Philippines showed that Nokia still ranks as the top choice of mobile phone users in the Philippines with 7 out of 10 users owning a Nokia phone. The same study showed Sony-Ericsson and Samsung also posted huge gains over the last 12 months (thanks to Android?).
The TNS study was limited to Metro Manila users with a sample size of only 500.
TNS, the world’s largest custom research company, recently launched results of its study dubbed â€œMobile Life 2011,â€ the largest ever global research study into today’s mobile consumer. Now on its sixth year, Mobile Life 2011 is the result of more than 25,000 hours of interviews with over 34,000 respondents in 43 countries, including the Philippines. It provides a complete understanding of consumer experiences with mobility today and insights into how this will change tomorrow.
Here’s a copy of their presentation during the media briefing yesterday. Look out for more interesting bits of information.
If you looked closely on the 2010 results and the 2011 results, Nokia’s share also dropped from 80% to 70%.