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6 smartphones that Asus wants to beat with the Zenfone 3

During the technical session of the launch of the Zenfone 3 yesterday, Asus Product Managers were highlighting the hardware features of the Zenfone 3 and comparing it against offerings of other brands.

Asus reps specifically mentioned Samsung, Huawei, OPPO and Vivo as their main competitors so we looked into the smartphones of these brands and compared them based on Asus’ own basic metrics (processor, RAM and storage). Asus is confident that in terms of material and design, they’ve got a very good candidate and when the display size and resolutions are the same, core hardware configurations will come into play.

Here’s what we got:

Asus Zenfone 3 5.2" Samsung A5 (2016)
Snapdragon 625Exynos 7580 Octa
4GB RAM2GB RAM
64GB storage16GB storage
Php16,995Php19,990
******************
Asus Zenfone 3 5.2" Huawei P9
Snapdragon 625HiSilicon Kirin 955
4GB RAM3GB RAM
64GB storage32GB storage
Php16,995Php23,990
******************
Asus Zenfone 3 5.5"Samsung A7 (2016)
Snapdragon 625Exynos 7580 Octa
4GB RAM3GB RAM
64GB storage16GB RAM
Php18,995Php22,990
******************
Asus Zenfone 3 5.5"Huawie P9 Plus
Snapdragon 625HiSilicon Kirin 955
4GB RAM4GB RAM
64GB storage64GB storage
Php18,995Php29,990
******************
Asus Zenfone 3 5.5"OPPO F1 Plus
Snapdragon 625MediaTek Helio P10
4GB RAM4GB
64GB storage64GB
Php18,995Php21,990
******************
Asus Zenfone 3 5.5"Vivo V3 Max
Snapdragon 625Snapdragon 652
4GB RAM4GB RAM
64GB storage32GB storage
Php18,995Php16,990

Of the 6 comparisons above, perhaps only the Vivo V3 Max has a good fighting chance against the Zenfone 3. [Take note that devices used in the comparisons are the ones officially released and has a manufacturer’s warranty along with the official SRP so that we’re comparing apples to apples.]

Asus has set its eyes on Samsung very closely and they’ve specifically targeted the Galaxy A series with the Zenfone 3. That’s perhaps the reason why the design and materials of the Zenfone 3 is pretty similar to the Galaxy S6.

How could a consumer who’s been loyal to Samsung not resist switching to Asus when you give them a beautiful device which has a design that looks like the Galaxy S6 but with much higher specs? Whether or not there are other players are competing in the same category, much of the effort is making sure that Asus’ offerings is better than Samsung’s equivalent device. This is the rationale that we got after talking to senior executives of the Taiwanese company.

In return, this is what we told them — “ultimately, it is the customers who will decide with their pockets and that still remains to be seen“.

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

34 Responses

  1. Avatar for mel gaza mel gaza says:

    Asus zen3max wala dto ?

  2. Avatar for tonytheexplorer tonytheexplorer says:

    Mayabang at mapangarap na ngayon ang asus ah.. ke mahal ang z3 series nila. Samsung is a known brand na, na kahit sobrand dami at issues sa models nila, bibilhin pa rin yan nga mga tao. Kung hindi magbabago yung prices, matutulad yung sales nila sa xiaomi.

  3. Avatar for Stephen1970 Stephen1970 says:

    Wow, 36k for the deluxe variant. 39k for Samsung S7. The choice is clear.

  4. Avatar for Kendra Joneshta Kendra Joneshta says:

    Ganerrrn!!! Pass muna ako sa Zenfone 3 ngaun, nakakaloka price nilA, feelingerang mga pangit na palaka sila, tingin nla sikat n sla,haha e d wow,sana langawin benta nila this year

  5. Avatar for ramon b. ramon b. says:

    considering good customer service and good aftersales request. id rather buy note7 than deluxe. money is not an issue. time, effort, years of research and industry share is. computer and smartphone is different thing.

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