Are you going to miss the Ovi brand?
So Nokia says it is completely dropping the Ovi brand and will go back to using the old Nokia nomenclature. As such Ovi will be re-labeled as Nokia Services.
I was there in Singapore at the Nokia Connections back in 2007 when they first revealed the Ovi brand to encompass all internet-based services of Nokia. In a way, that was the beginning of the company’s slow transformation from just a hardware manufacturer to an internet service company.
OVI is a unification of Nokia’s Internet services which covers music, games and maps, among others. A new user interface will be rolled out on new mobile phones in which OVI will be slowly integrated in the next 12 months. Ovi.com is schedule to go live in Q4 of 2007.
The reason why Nokia is dropping the Ovi brand is yet uncertain — a brand which they’ve invested millions of dollars and marketing efforts, from the Ovi Music Store offering unlimited downloads to the Ovi Store that tried to catch up with Apple’s App Store. There’s also the free Ovi.com email address Nokia’s giving out.
It seems like a waste of money and brand effort. Will people miss it? Probably yes, for a lot of Nokia fans. For the rest, life will go on as if nothing happened.