Are you going to miss the Ovi brand?

So Nokia says it is completely dropping the Ovi brand and will go back to using the old Nokia nomenclature. As such Ovi will be re-labeled as Nokia Services.

I was there in Singapore at the Nokia Connections back in 2007 when they first revealed the Ovi brand to encompass all internet-based services of Nokia. In a way, that was the beginning of the company’s slow transformation from just a hardware manufacturer to an internet service company.

OVI is a unification of Nokia’s Internet services which covers music, games and maps, among others. A new user interface will be rolled out on new mobile phones in which OVI will be slowly integrated in the next 12 months. Ovi.com is schedule to go live in Q4 of 2007.

The reason why Nokia is dropping the Ovi brand is yet uncertain — a brand which they’ve invested millions of dollars and marketing efforts, from the Ovi Music Store offering unlimited downloads to the Ovi Store that tried to catch up with Apple’s App Store. There’s also the free Ovi.com email address Nokia’s giving out.

It seems like a waste of money and brand effort. Will people miss it? Probably yes, for a lot of Nokia fans. For the rest, life will go on as if nothing happened.

Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

https://www.yugatech.com

19 Comments

unnamed source says:

14 years ago

It’s about time. Nokia is a sinking ship – They are slowly being overtaken in Southeast Asia as other people prefer Blackberry, Iphones and Android Devices over their shitty products.
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Rodney Garcia says:

14 years ago

OVI is something to be explained more. It lacks connection to the people. Too bad they have to throw all those dollars away. On the other hand, Nokia Services sounds boring. I think they need to come up with a better name, marketing strategy etc. I think they’re trying too hard to become like the Apple Apps Store.
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Name: IC DeaDPiPoL says:

14 years ago

even more reasons why not to get a nokia as a next smartphone. ~_~
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hadoop says:

14 years ago

they are going to replace it with “Nokia Services”, from the looks of it, It makes much more sense!
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1001 says:

14 years ago

one door will be closed (OVI), many windows will be opened (WP7)… excerpt..
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boy_fanboy says:

14 years ago

i guess they made the right decision. not all people knows that ovi is made by nokia…even those who own a nokia phone have trouble recognizing the “ovi” brand.

if they are going to simply rename that service then, it’s fine for me. if they are going to drop all of their ovi services then it sounds like a big trouble to me as a nokia user and as an ovi mail user.

actually, ovi store is so innovative.
the only problem they have is the brand recognition.

not everyone could recognize that ovi is actually from nokia. i guess nokia should have made people recognize that brand ever since they created it. let me just take note that i have not seen some ovi ads on the tv…and that’s just another mistake they made.
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paul says:

14 years ago

It’s been years since I last owned a Nokia. My answer… NO.
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currently using n8 says:

14 years ago

well said boy_fanboy.
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John Ray Cabrera says:

14 years ago

from what i, as a long-ago Nokia user(my last Nokia phone was wayback 2002), i think of Ovi as Nokia’s answer to iTunes, right?
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gary says:

14 years ago

Ovi is just a piece of crap. Nokia… please innovate. world is changing, but you’re not.
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adam says:

14 years ago

I will not miss OVI. From the start I’m only using Nokia PC suite.
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Epstein says:

14 years ago

Ovi will be merged with Microsoft. Microsoft wants “Nokia” and not “Ovi”
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Pinoy CHefs says:

14 years ago

hassel lang naman gumamit ng OVI
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Mindanaoan says:

14 years ago

I barely “experienced” Ovi.
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HAHAman says:

14 years ago

I never appreciated Ovi. Buggy software+Buggy phone=CRAP. I was glad when my Nokia retired, i had a reason to switch to iOS
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