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Graphed: Flagship Smartphone Announcement Calendar




Almost all the flagship smartphones are already out and announced for this year, except the Nexus if Google does plan on unveiling one. Nevertheless, we took the effort of compiling the announcements of major flagship smartphones from companies across three iterations and we graphed them to give you a better look at when companies announce their best smartphones.

Click through the image below to view it full size:

new 3 480

So as you can see above, a lot of the big players in the Android space announce early while Nokia takes the space right just after a few months into the year. They’ve all probably positioned their announcements this way because Apple takes the stage a few months before the year ends – but of course, Apple does not take the second half of the year for itself – we have Google Nexus announcements & Galaxy Note launches there as well.

  • Samsung has announced their past 3 Galaxy S phones at February, March & May.
  • HTC: February & March
  • Sony: February & September (most likely following a 6-month flagship refresh cycle)
  • LG: May & August
  • Samsung Galaxy Notes: August & September
  • Nokia Lumias: July & October
  • Apple iPhones: September
  • Google Nexus: October & November

With all of these sketched out, I think there are two best times in a year to upgrade a smartphone to a flagship model – either mid-year or before the year ends, and I think that choice falls heavily on the question if you’re waiting for a Note, a Nexus or an iPhone.



Bob Freking occasionally contributes articles to the website. He is a UST Graduate of Commerce & Business Administration, Major in Marketing Management, and a full-time Sith Lord with three dragons.

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8 Responses

  1. Hahaha says:

    ur graph is very lame.

  2. .I. says:

    irrelevant to most readers. boring.

  3. Great collection. I wonder why they announced too much devices on September – anyone knows?

  4. roiji says:

    sept is like saying you’re f*cked up.

  5. reader says:

    The article is good value for people to understand basic behaviors and drivers on consumer spending.

    September announcements are done so that people can set aside their year-end bonuses for the next flagship when it becomes available during the Xmas season.

    The Feb announcements can also be attributed to the fact that it is common practice to have mid-year bonuses for a lot of companies. So again, mobile phone manufacturers are enticing the consumers to spend their bonuses on new tech toys.

  6. pogi says:

    nauna i-aanounce ang S5 sa S4????

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