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Here is why I’ve given Nokia a second chance




For the longest time, Nokia was on top of the mobile phone foodchain. We’ve said that over and over again in previous articles, and today, they may have been eclipsed by other better selling brands. To be honest, however, I think Nokia’s doing a good job in trying to reclaim its spot as the number one smartphone company.

Several months ago, my stand on Nokia’s decision on Windows Phone was a little shaky. I even wrote an article about it here, asking if I should give them a second chance. Now though, I’m starting to think Nokia can do this.

nokia

I personally think that Nokia’s way to the top will be a lot easier with Android, but Nokia is indeed proving that there’s also a way to the top with Windows Phone.

Through WP, Nokia is a king. It’s the company that pops into your head when you hear Windows Phone, and it offers the best hardware running the software. However, for Nokia, it’s going to be a slow journey, but I am positive that they’ll get there.

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Nokia has a great design department & an amazing camera team. The software too is above average as they have made a good set of apps for Windows Phone – which lacks compared to Android & iOS. They have City Lens, Here, Cinemagraph & more, and I think it’s very cool. Also, it’s Nokia that’s doing most of the effort by releasing apps such as #2InstaWithLove – which calls out to Instagram to make an app for WP.

Windows Phone still adds a limitation to Nokia though, which is probably why Nokia has no 1080p phones and why the company had to make a separate Smart Camera app for the Lumia 925 to compete with present day smartphones

With all of that said, we’re just hoping Windows Phone’s next updates will be a lot better, since I think it’s very obvious – Nokia’s work can be a lot easier if Windows Phone didn’t hold it back.

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Marketing is something I feel that Nokia has just learned, and it’s one of the most important elements in business success.  This is very clear in their new commercial for the Lumia, and I think it’s very clever. If only they got that to more TVs, maybe their sales would soar higher.

I was disappointed when we didn’t see the rumored EOS phone on Nokia’s event, but even if that’s the case, I was still glad. If you haven’t noticed yet, the Nokia Lumia 925 is still the company’s reply to the HTC One & the Samsung Galaxy S4 – and it still competes well.

While the One is made out of aluminum and the S4 of polycarbonate plastic, the Lumia 925 combines both materials into one phone. The Lumia 925 has the best of both worlds with an aluminum side frame and a polycarbonate back.

The display can be argued with, but the camera isn’t  The Nokia Lumia 920 didn’t have a bad camera; it just didn’t do as great in daylight. Nokia aims to fix that with the 6th lens they’ve added into the 925. By keeping a relatively high megapixel count like the S4 and amazing low-light capabilities like the One, again – Nokia offers the best of both worlds.

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Without everyone really knowing, Nokia’s very competitive. When the other phone manufacturers added a bunch of camera settings into their devices, Nokia made sure they had a counterpart – and they didn’t wait for any tweak from Microsoft. As for the CPU and the other specs, one might argue.

Windows Phone needs to have a great update to accelerate Nokia further. Apart from that, it’s also the game & app developers that needs a push to strengthen the ecosystem.

All of those things will make Nokia’s way to success easier, but even with those at a slow pace, I’m sure Nokia will do just fine.



Bob Freking occasionally contributes articles to the website. He is a UST Graduate of Commerce & Business Administration, Major in Marketing Management, and a full-time Sith Lord with three dragons.

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47 Responses

  1. Freeje says:

    It just shows that Nokia is not innovative when it just comes up with a counterpart feature. The phone’s camera “didn’t do as great in daylight”. Now is that a bad camera or what???

    • Yusuf says:

      Did you just judge Nokia’s level of innovation by the ‘lacklustre’ performance of their phone’s camera in daylight?

  2. daniel says:

    when i first used windows phone, it was love at first site. it is beautiful.

  3. abuzalzal says:

    For Nokia to becone successful, kelangan din successful din ang Windows….and from an OEM’s perspective, Windows isn’t an attractive investment because

    1. You have to pay for WP licensing fee
    2. Terrible App support due to the slow adoption rate
    3. Seemingly limited software capabilities compared to Androud and iOS

    I have given up on Nokia since my E51 died…but I don’t think they will never reclaim their former glory…unless they go Android

  4. meh says:

    Microsoft is holding Nokia back, Nokia are doing a great job but the OS leaves a lot to be desired. Its missing a lot of key apps and functions. Android is very powerful, you can share from almost everything to other apps in android. MS needs similar functions to catch up.

    • Yusuf says:

      Missing a lot of key apps? They have 145,000 apps on their marketplace, which may seem very small when compared to Android and iOS but they have 47 (of 50) of the most popular ones. Do your research.

    • furion says:

      How much is MS and Nokia paying you?

    • nameless says:

      Still has no Instagram! Damn MS!

  5. LG Promo Victim says:

    huh? mobile phone foodchain? WTF is that?

  6. bobfrekkingfansclub says:

    I know that this is a little shallow, but the main reason why I opted to do the ios shift during the early iphone period is that nokia flagship phone has a relatively short life span. If they can release a phone that will remain relevant for at least a year (like that of the top of the line s and note series of samsung and iphone of apple), I might reconsider. Pero look at lumia 920 – sandali pa lang may kaagaw na. Bababa price. And as a typical social climber consumer – I wouldnt want thatm who would?

    • Jack Enrile says:

      Wala ka namang problema eh feeling Elitist ka lang enjoy mo nalang kung anong mayroon ka at huwag ka ng makielam sa ibang tao.

  7. Ryan S. says:

    Whew.. very nice article.. Aprub! :)

    2nd chance for Nokia..

    Connecting People.

  8. steelicon says:

    Microsoft and Microsoft Windows Phone will survive due to the vast reserves of the company. Look at the XboX.

    Unfortunately Nokia will die due to lack of innovation, outdated parts and technology at premium retail price. Look at Microsoft Zune, Microsoft Kin, and the stillborn Microsoft Courier. The latest failure was Windows Phone 7.x and now Windows Phone 8, who still struggles with hardware issues and software features.

    Bill Gates: Microsoft’s mobile strategy was “clearly a mistake”
    http://tw.gs/Pbu2EY
    10 Ways Microsoft Tried and Failed to Rule Mobile
    http://tw.gs/Pbu3Zx

    To add, Microsoft is a hardware company primarily and a software company as secondary. Soon Nokia will feel the cold steel of Microsoft’s blade at its back. The ONLY thing going for Nokia now is its cameraphone, and the pinnacle of that achievement is not even available on WP8 – it is on the murdered Symbian platform. And even if they were to achieve 41MP sensor on the WP8 platform, it would be so gimped because of the hardware issues and lacking software features of the Microsoft mobile OS.

    • Mitee says:

      Microsoft is a software company. They make Windows, Office and stuff. They just recently entered hardware with xbox, kin, surface, etc.

    • steelicon says:

      @Mitee : FYI – http://www.microsoft.com/hardware/en-us/30-years-of-hardware

      With all due respect, Microsoft started as a hardware company, not a software company.

    • Mitee says:

      You just gave me a link that tells me that Microsoft Hardware was created just to make the first Microsoft Word compatible mouse. Meaning the software came before the hardware -_-

      Bill Gates and Paul Allen were computer programmers. Their first break through was MS-DOS for IBM. Though they only bought it from another company.

      Additional Info: Microsoft is the largest software maker :)

    • steelicon says:

      @Mitee: Let’s define your terms:
      “Mitee says:
      May 22, 2013 at 5:15 pm
      Microsoft is a software company. They make Windows, Office and stuff. They just recently entered hardware with xbox, kin, surface, etc.”

      “Mitee: Microsoft is a software company.”

      – The truth is Microsoft is a software AND a hardware company.

      “Mitee: They make Windows, Office and stuff.”

      – True. Maybe “stuff” means XboX, Microsoft Peripherals (mouse, keyboard, trackball, controllers, etc.,), gaming consoles, mobile phones, etc., which are HARDWARE.

      “Mitee: They just recently entered hardware with xbox, kin, surface, etc.”

      – True. Except for the “recently” part.

      Here it goes:

      “The Secret History of Microsoft Hardware
      A gallery of the software giant’s lost hardware from an era that time forgot.”

      By Benj Edwards July 15, 2012

      “Microsoft is not a hardware company.” How many times have you heard this or read this? I’m guessing more than once. It’s a simple lie we keep telling ourselves despite the underlying truth: Microsoft has been designing and selling hardware products for 32 out of its 37 years in business. And hardware has been a consistently successful venture too, even in the early days. (Little-known fact: Between 1983 and 1986, sales of Microsoft mice (in units shipped) matched those of the company’s software products!)”

      http://www.pcmag.com/slideshow/story/300240/the-secret-history-of-microsoft-hardware

      I would not have believed it had I not seen it with my own eyes. So long, Nokia. It’s been a fun ride. More than 20 years with Nokia down the drain. Welcome your new WinPhans and MS overlords!

    • RUNutz says:

      hey nutball, stop saying microsoft is started as a hardware company first and software second, it’s the other way around freakhead! check your facts!

      microsoft was formed in 1975, microsoft hardware division was formed in 1982 (35yrs ago), the fact that they mostly manufactured mice and keyboard, hardly, in my opinion, makes them a real hardware company, more like peripherals and accessories, so again freakhead, stop saying microsoft is a hardware company and pls read the articles that your quoting/linking before using in in your arguement.

  9. bob.freking says:

    Microsoft and Microsoft Windows Phone will survive due to the vast reserves of the company. Look at the XboX.

    Unfortunately Nokia will die due to lack of innovation, outdated parts and technology at premium retail price. Look at Microsoft Zune, Microsoft Kin, and the stillborn Microsoft Courier. The latest failure was Windows Phone 7.x and now Windows Phone 8, who still struggles with hardware issues and software features.

    Bill Gates: Microsoft’s mobile strategy was “clearly a mistake”
    http://tw.gs/Pbu2EY
    10 Ways Microsoft Tried and Failed to Rule Mobile
    http://tw.gs/Pbu3Zx

    To add, Microsoft is a hardware company primarily and a software company as secondary. Soon Nokia will feel the cold steel of Microsoft’s blade at its back. The ONLY thing going for Nokia now is its cameraphone, and the pinnacle of that achievement is not even available on WP8 – it is on the murdered Symbian platform. And even if they were to achieve 41MP sensor on the WP8 platform, it would be so gimped because of the hardware issues and lacking software features of the Microsoft mobile OS.

  10. Yusuf says:

    Nokia will not die because they clearly are on a platform that stands as ‘future-proof’. For the record, Android is NOT future-proof. The problem lies on the platform itself.

  11. steelicon says:

    Nokia will live or die if and when Microsoft wishes it. Period.

  12. someone says:

    Nokia’s leading the windows phone race. I get that. It’s mainly because other manufacturers are focusing their attention on Android.

    As a consumer, I think Nokia, Samsung, LG, Sony, and the other known smartphone manufacturers are equally capable in producing the best smartphones today. The only limitation i see right now is with Nokia and its Windows phone os. The other manufacturers offer almost identical feature set whereas Nokia is limited by what Windows can offer (technical limitations, os maturity in comparison to android).

    until windows can catch up to the ios or android, i guess nokia would always be behind the other smartphone manufacturers.

  13. tmcr7 says:

    Actually, maglabas lang ang Nokia ng flagship Android phone tapos na agad ang problema nila sa sales. Nagtataka lang ako kung bakit ayaw nila mag Android samantalang hindi naman din ginawang exclusive sa kanila ang Windows Phone.

    • abuzalzal says:

      It would be too naive to think na walang funding or cash allowance ang nokia from microsoft

      Meron yan….”make it exclusive then we’ll give you lots cash’

      It doesn’t take half a brain to figure that one out…Nokia is Microsoft’s puppet

    • Pacro says:

      I think they can’t go to Android OS for now. Nokia has exclusive 1 billion contract with Microsoft.

  14. Henrik says:

    Microsoft will be releasing the GDR2 and GDR3 update soon. GDR2 around june and GDR3 probably around september. So Microsoft not sit still and doing nothing:

    http://news.softpedia.com/news/Windows-Phone-8-Update-Roadmap-GDR2-GDR3-and-Blue-333490.shtml

    I guess Nokias next flagship device (who will replace Nokia Lumia 920)be near the GDR3 update.

    Windows Phone now have 145.000 apps. Its growing at a rate with about 4000 a month.

    Not bad at all.

    • furion says:

      I hope GDR2 and GDR3 will bring major enhancements as the previous updates have been very disappointing.

  15. steelicon says:

    1.63% YOY (Year On Year) growth. Impressive. NOT! :-D

  16. Loop says:

    It’s just a matter of preference. pero in the end functionality pa rin ng phone ang baseline mo eh.

    Nokia Lumia 920 – Windows Phone 8 user here!

  17. Quack says:

    Mostly wrong. Nokia can’t jump to Android because most likely, Microsoft has them by the neck. Second, most of Nokia’s “innovations” are based on camera. Look at all their advertisements, they’re all boasting its amazing camera abilities. Samsung and the others are too rich. When they see a potential for Windows, they’re gonna move on from android to windows or run the two of them together. Like, make a windows and an android version of all phones. I know that’s not likely but can still happen. And that’s not even mentioning the fact that Samsung’s Tizen can become successful.

    • steelicon says:

      @Quack : Can’t agree more! Nokia has shot itself on the foot by only focusing on the camera and not the UX (User eXperience)! Talk about bean counters and penny pinching to cut corners!

      And the horrid new PureFaux lineup! How dare they turn the REAL PureView into a marketing term fiasco! Had they re-issued Nokia 808 PureView with updated 2013 internals, CPU, GPU, RAM and a revamped Symbian Donna firmware, it would have tided them up until they could make a DECENT WP8 41MP sensor successor! But noooooooooooooo!!! They decided to go with the Asha line, a very low ASP (Average Selling Price) SKU (stock keeping unit) with very low profit margins albeit in a large scale. Still, per unit it has low margins. Talk about suicide! And traction! What is the growth rate on the new WP7.x? IT IS DEAD 0%!!! After spending billions of US Dollars it is DEAD! So what is the growth rate of WP8? 1.63%? After spending all that MONEY? This, indeed is LUMIACY! This is LUMIAAAAAAA!!!

      http://www.youtube.com/watch?v=KDRAhiBtOrQ

  18. ric says:

    “The software too is above average as they have made a good set of apps for Windows Phone – which lacks compared to Android & iOS.”

    I really don’t know what that sentence is trying to say.

    Anyway, I think Nokia has balls to stick with WP OS even though the WP7 phones they made didn’t work out as well. But there’s a new player in town (although it’s still left to be seen whether they will sink or ‘sail’), Jolla (http://jolla.com), with their Sailfish OS, could possibly have been Nokia’s key into becoming competitive in the mobile world.

  19. John A says:

    I just want to tell that Nokia not just developing Windows Phone devices.
    They just released a model with SmarterPhone Os (Norway Company bought by Nokia in 2012), or Asha Os:
    http://www.youtube.com/watch?v=D6iMsePF0kk

    • steelicon says:

      This looks better than the Fisher Price / Mattel mobile OS!

      Updated from 7.X to 8.X! Best Feature – Customizable and Resizable Tiles! Wow! Best thing since sliced bread, way better than widgets!

      Too bad it’s only for the low end entry level phones. Don’t you wish they had this interface for their mid range and high end offering?

      http://www.youtube.com/watch?v=gfE3B6L-Otw

      Ooohhh!!! Is that the Microsoft Lumia 800? NOT!

  20. ronjiedotcom says:

    Bob Freking giving Nokia a chance. Magsama kayo.

  21. DJ says:

    “Windows Phone still adds a limitation to Nokia though, which is probably why Nokia has no 1080p phones…”

    The Lumia 928 is a fantastic, full 1080p product.

    Here are some of the specs:
    Camera video resolution: 1080p (Full HD, 1920 x 1080)
    Camera video frame rate: 30.0 fps
    Camera video zoom: 4 multiple
    Video playback frame rate: 30.0 fps
    Video playback codecs: VC-1, Windows video, H.264/AVC, H.263, MPEG-4
    Video playback file formats: MP4, WMV, AVI, 3GP, 3G2, M4V, MOV
    Video recording formats: MP4/H.264
    Video white balance modes: Cloudy, Fluorescent, Incandescent, Automatic, Daylight

    Learn more here: http://www.nokia.com/us-en/phones/phone/lumia928/specifications/

  22. Ching says:

    Well, when my friend got her first Lumia phone, watching youtube with No Ads was really it for her… what do you think? http://gplz.com/2013/05/over-protective-google-on-the-youtube-for-windows-phone-8/

    • furion says:

      Google owns YouTube so why shouldn’t it be concerned when one of its major revenue source (ads) is being cut off?

      Isn’t it hypocritical for MS to collect fees from Android vendors for old patents then cry foul when Google gives them a C&D order for not abiding by the terms on the usage of their service?

  23. kronozWalker says:

    I love the Lumia line. But greatly disappointed by their after-sales sales support.
    http://forums.wpcentral.com/nokia-lumia-920/227564-nokia-doesnt-care-philippines.html

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