Looks like Sun Cellular and Smart is about to permanently discontinue their Multimedia Messaging Service (MMS). This is the service that allows subscribers to send photos, videos, and other media files via text. The target date is next month. The two telecoms texted their subscribers for the announcement.

Starting September 28, 2018, Both Sun and Smart will officially and permanently discontinue their Multimedia Messaging Services for both their postpaid and prepaid subscribers.
This means after the said date subscribers to both telecoms will no longer be able to send photos, videos, and other media files via text. They’ve yet to offer an official statement as to why they’re closing down their MMS though. Anyway, you have about a month to make use of the service.


Probably because Smart will need to free up some bandwidth, as part of enhancing mobile data experience for its subscribers.