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Why the Samsung Galaxy S IV won’t be unveiled till May

Name: Why the Samsung Galaxy S IV won’t be unveiled till May
Brand: Samsung
Rating: 4.7 (1 reviews)

Bob Freking January 5, 2013 · 2 min read

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The Samsung Galaxy S 3 is one of the best-selling phones that ever existed, and we believe that the follow-up to that success won’t be seen this early.

Rumors of the Galaxy S IV are already making rounds in the internet. It is claimed to be packing a quad-core Exynos 5 processor, a 13 megapixel camera and a 1080p Super AMOLED display. In fact, there are already leaked photos of the rumored device.

S4 render

But before we believe these leaks and rumors, let’s take a look at what happened last year, months before the SGS 3 was announced. Following the success of the Galaxy S II, there was an excessive amount of hype for its successor. Details about the Galaxy S 3 were already being talked about in the early months of 2012, and many believed that it would pack a non-Pentile flexible display and a metallic casing. The details and rumored specs for the SGS 3 got more realistic as May went closer.

Other Leaks

However, there was one thing that the media was never right in reporting; it was the design. Samsung placed the internals of the S3 in different bodies and builds – which led to us not being able to see the final design of the product. In fact, there was no image leak of the SGS 3 that truly represented the real thing (except for the manual sketch that leaked hours before the announcement).

Samsung skipped CES and MWC last year for the Galaxy S release and opted for a separate event. After building massive amounts of hype, at May 3, 2012, the phone was announced (5/3 almost looks like S3, which proves that Samsung put a lot of strategy over their release).

S4 leaks

Now, we’re seeing the same things again as alleged leaks of the SGS 4 are popping out. Samsung might not unveil the next Galaxy S at CES, MWC or any technology show; instead, they might go for an exclusive event. Somehow, we believe that Samsung has mastered some marketing strategies that are similar to how Apple markets their products.

Samsung Lebanon

After all, Samsung Lebanon has already stated that the Samsung Galaxy S 4 won’t be available till May. Samsung might cannibalize their sales by releasing it months away from its predecessor.

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Bob Freking

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Bob Freking occasionally contributes articles to the website. He is a UST Graduate of Commerce & Business Administration, Major in Marketing Management, and a full-time Sith Lord with three dragons.

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30 Comments

cel · 13 years ago

Hi, where do i find jelly bean update for my s3? i want to upgrade from ics to jelly bean, thanks!

Callboy · 13 years ago

I hope that s4 will come out sooner! Cant wait to see the s3 lowered prices, hahaha. Or at least get a good deal from the buy and sell store, nyahaha.

Zo · 13 years ago

I like what Samsung is doing to the mobile phone industry.

I just hope they give longer tenure to such phones.

Sure ako minsan din sa buhay ninyo nalungkot kayo na “uy kakabili ko lang, may bago na palang lalabas uli” haha! :p

I’m not saying this because I just bought an S3, but because everything’s happening TOO fast. Pwede rin mag-pacing imo. :)

intermezzo · 13 years ago

Never had a Samsung phone since 5 years ago, when Android was still in Limbo. I had my first Android last year, Alcatel, not really happy about it I had to give it away. You get waht you pay for. Now, I guess I’ve waited long enough for the big switch, I’ll be waiting for the new SIV.

lolwut · 13 years ago

Good choice. Had the same issue with a colleague before. He wanted to buy an Android phone then and he wants the cheapest one he can get. I told him that to enjoy the full features of it he needs to get a mid-range to high end models so he can fully appreciate the phone. Turned out that’s what he did and he has been a happy camper ever since.

Digest · 13 years ago

And still, its just a phone. Call & Text. Why would you buy uber specs then recharge the phone battery again just to play stupid games on it.

Ivan · 13 years ago

But a lot of people dont use their phones for merely calling and texting. Browsing the web, checking fb and twitter updates, taking a photo, watching videos and playing music and etc. Surely, it would be highly incovenient and costly to have separate devices for those doing those functions.

lolwut · 13 years ago

If you see a phone only by the call and text feature, do enjoy your phone but please don’t go questioning us why we want a highly-specked phone. For us, a phone has gone more than what a regular phone could do, checking email on the go, a portable video-audio device. Just imagine what your desktop computer can do and then imagine it again in the size of 5 inches.

You just got to try it to know it, don’t roam around the internet spreading ignorance. Ok?

booboo · 13 years ago

Sorry, it’s a smart phone.

Jojo · 13 years ago

typical Isheep lost his way… turn out Ibitter.

mm · 13 years ago

ahmm, according to the press release of samsung lebanon,, that statement is falsely stated haha.. that was just their prediction.. i read such from other comments from other techblogs/sites.. so lets get more excited haha :D i love the hype here and there lols// looking 4ward for the s4!

niel · 13 years ago

better get LG Optimus G2!
looks premium elegant phone.and most powerful smartphone in the world.

Gene · 13 years ago

I think Samsung is doing the right thing here. I don’t think they need to rush since S3, Note 2 and many other recently released device are doing well on sales. For now they should work on more updates on the current phone as well as take the time to improve S4 further.