Relying on Google

Just wrote a short article on PTB about Google PageRank as a major driving force for online businesses. It’s about a company that sued Google because of the downgrade of their site’s PageRank.

This story especially interests me because in a way, it touches on the same light as problogging. Similarities include a significant level of dependence towards Google PR as a derivative of organic search engine traffic and the monetization of blogs thru AdSense.

We have all heard the reasons that having to rely on your blog monetization from AdSense is a very risky proposition. Like putting all your eggs in one basket, problogging seems to be a horrifying thought for most big-wig corporate yuppies and oldies alike who strongly believes in security of tenure. I do not blame them — blogging for money is not for the faint-hearted.

Like my blog, my hosting business gets about 80% of its new customers from search traffic. In fact, all 75% of the total clients that we have since day one came from the search engines. The business would have not thrived and I would not have been able to leave the corporate world if not for Google and the gang (well, factor in Manny Villar’s sipag at tiyaga).

In every business, big or small, there are risks but with big risks comes bigger potential. And we cannot deny the fact that a lot of industries have been founded on a business model that depends on Google.