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Relying on Google

Just wrote a short article on PTB about Google PageRank as a major driving force for online businesses. It’s about a company that sued Google because of the downgrade of their site’s PageRank.

This story especially interests me because in a way, it touches on the same light as problogging. Similarities include a significant level of dependence towards Google PR as a derivative of organic search engine traffic and the monetization of blogs thru AdSense.

We have all heard the reasons that having to rely on your blog monetization from AdSense is a very risky proposition. Like putting all your eggs in one basket, problogging seems to be a horrifying thought for most big-wig corporate yuppies and oldies alike who strongly believes in security of tenure. I do not blame them — blogging for money is not for the faint-hearted.

Like my blog, my hosting business gets about 80% of its new customers from search traffic. In fact, all 75% of the total clients that we have since day one came from the search engines. The business would have not thrived and I would not have been able to leave the corporate world if not for Google and the gang (well, factor in Manny Villar’s sipag at tiyaga).

In every business, big or small, there are risks but with big risks comes bigger potential. And we cannot deny the fact that a lot of industries have been founded on a business model that depends on Google.

Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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3 Responses

  1. noemid says:

    True my business depends on google search engine, next MSN then Yahoo. But almost 90% is from google. Once the customers come in, the strategy is to retain these customers and get referrals from them. BTW, I referred one of my customers to you for windows hosting.

    However, page rank going down one notch is not the end of the world. One of my sites went down from PR 6 to PR 5 but it went back up in the next google update. And it was still doing well in google search rankings.

  2. yuga says:

    Yes, SERPs first, then direct referral next. Thanks for the referral too.:)

  3. local news says:

    very informative post… you might also find this article to be of some use as well – reading it certainly changed the way i handle things now. best of luck and i look forward to reading future posts from you!

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