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Apple in partnership with Baidu for AI integrations in China

Duane Villanueva March 26, 2024 · 1 min read

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Apple is in partnership with Baidu to integrate its AI technology into iPhones in China.

With this, Baidu’s AI services are set to be exclusively available on Apple devices in the country starting with the anticipated iOS 18 release this year.

The collaboration is a significant move for both companies. Apple is seeking to enhance its offerings in the Chinese market, where regulations surrounding AI technology are stringent.

Baidu’s Ernie Bot, one of the approved large language models (LLMs) in China, has been chosen by Apple over other potential partners.

As for Baidu, this is a major win for the company that positions them and their AI product at a prominent place in the Chinese market.

Baidu CEO Robin Li anticipates a substantial increase in revenue from their AI technologies, largely driven by this collaboration with Apple through iPhones in China.

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Duane Villanueva

Writer

Communication graduate, closet cynic, and kid at heart. Duane is a rare person to find, quite literally. He often takes to himself but has proven his mettle in tech media with his quick wits. Well, the portfolio of scriptwriting, web content, and public relations help too, we suppose. As a homebody, he often spends his time on the streaming platform Twitch or ‘farming’ gaming clips with friends. He is also an avid fan of round glasses and anything relative to blueberries.

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