Coca-Cola has announced that it has released its first-ever flavor in the metaverse called the Zero Sugar Byte, a gaming-inspired limited-edition beverage that will be available in the digital and physical worlds.
Zero Sugar Byte is Coca-Cola’s second Coca-Cola Creations offering after Starlight. The company said that it will “bring the flavor of pixels to life” and is “reminiscent of powering up a game, and its refreshing finish makes for a perfect gaming companion.” The packaging graphics also feature pixels forming the iconic Coca-Cola logo.
In its physical form, the Coca-Cola Zero Sugar Byte was launched in extremely limited quantities in select countries in Latin America on April 4 in retail outlets. In the United States, on May 2, the product will be exclusively available to purchase in twin packs of 12.5-oz. slim cans online at www.coca-cola.com/creations. China will follow with a retail launch on May 23.
For its digital form, it will appear in Pixel Point, an Island Created in Fortnite Creative designed by Coca-Cola and lifestyle and gaming organization PWR. Upon entry, players will discover Coca-Cola Zero Sugar Byte in the metaverse and interact with fellow gamers through a series of four sensory-inspired, multiplayer mini-games: The Castle, The Escape, The Race and The Tower. Each immersive room poses its own challenge that can only be solved by working in tandem with fellow players to progress up the tower.
Additionally, fans can scan a Coca-Cola Zero Sugar Byte package at www.coca-cola.com/creations to access an augmented reality (AR) game, which tells the story of BYTE, an 8-bit pixel left behind when Coca-Cola Byte entered the metaverse. Using fingers to hold down arrows, players can guide BYTE to “jump” up a spiral staircase so the lone pixel can rejoin the Coca-Cola logo. Players’ finish times will be posted to a virtual leaderboard that can be shared on social media.
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