Facebook Dating, Secret Crush arrives in the Philippines

Announced today at Facebook’s F8 Developer Conference, Facebook Dating and Secret Crush are rolling out in the Philippines and other territories.

Facebook Dating is similar to apps like Tinder and Bumble, with a user’s potential matches curated from their own Facebook communities, events, groups, friends of friends, interests, and the like. The Facebook Dating button is available through the Facebook app, but a user’s Dating profile will be separate from the user’s Facebook accounts.

One feature of Facebook Dating is called Secret Crush, where users get to choose up to nine specific friends that they are interested in dating. A Facebook Dating profile is needed to activate Secret Crush. Once a user is added into someone’s Secret Crush list, they will receive a notification stating that “A friend added you as a secret crush.” If the same person is added by a user into their own list, the feature will show that they match and Facebook will unveil their names to each other. If the feelings are unrequited, the identities will remain a secret and there would be no way for users to find out which people have added them to their Secret Crush list.