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Facebook parent company unveils new logo

Facebook‘s parent company has announced that it has gone through a rebranding and has unveiled its new logo.

Announced through the Facebook newsroom, Facebook’s parent company aims to distinguish itself from the social media platform and to be “clearer about the products that come from Facebook“, hence the rebranding. The new logo was designed with three behaviors in mind, namely clarity, empathy, and creating space.


The new Facebook parent company logo utilizes customized typography, rounded corner, open tracking, and capitalization to separate it from the main social media platform. Once included within all the Facebook company’s apps, the logo will take on the color of its respective app environment.

Antonio Lucio, Chief Marketing Officer of Facebook, stated that:

People should know which companies make the products they use. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. These apps and technologies have shared infrastructure for years and the teams behind them frequently work together.

We started being clearer about the products and services that are part of Facebook years ago, adding a company endorsement to products like Oculus, Workplace and Portal. And in June we began including “from Facebook” within all our apps. Over the coming weeks, we will start using the new brand within our products and marketing materials, including a new company website.

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