IKEA partners with ROG for gaming furniture and accessories
IKEA, in collaboration with the ASUS Republic of Gamers (ROG), is developing a new series of affordable gaming furniture and accessories for gamers.
Developed in IKEA Product Development Centre located in Shanghai, China, the new gaming furniture lineup consists of 30 products. It will debut in China in February 2021.
Moreover, IKEA mentioned that designers and engineers from IKEA and ROG underwent several workshops with professional gamers in Shanghai to identify the needs, as well as the functions needed by gamers. This will help them in creating ergonomic products for gamers at home.
“ROG is thrilled to be partnering with IKEA to create the ultimate gaming lifestyle for gamers. Gamers have always dreamed of the perfect gaming space that is both comfortably functional and enables full immersion in games,” said Kris Huang, general manager, ASUS Gaming Gear and Accessories Business Unit.
The products under this collaboration will be available globally under IKEA stores in October 2021.