IOC and TCL announce global TOP Partnership until 2032

The International Olympic Committee (IOC) have announced a long-term Worldwide Olympic Partnership with TCL until 2032. This means TCL will be their official provider for home audiovisual equipment and home appliances.

Fans and athletes alike will be able to enjoy new experiences from TCL products. Their product range ranges from digital displays to household appliances. The partnership is set to deliver innovative marketing campaigns to bring the Olympic Games to millions of fans worldwide.

The partnership also sees that the IOC redistributes revenue to provide financial support to sports organizations around the world. This includes every National Olympic Committee, their athletes, and organizing committees for the Olympic Games and Youth Olympic Games until 2032.

IOC President Thomas Bach said that they were excited to announce their partnership with an industry leader like TCL. He noted the company’s history of supporting sports around the world and how they’ve taken their ambition to new heights.

Meanwhile, Founder and Chairman of TCL Li Dongsheng said they’re honored to become a Worldwide Olympic and Paralympic partner. He noted that the company has always strived to inspire greatness, which aligns with the Olympic spirit.

TCL has been supporting sports worldwide for decades through multiple partnerships. Now, TCL will be able to enable new visual and lifestyle experiences in the grandest stage at the Olympic Games.

As mentioned, the company has a wide range of innovations. This includes smart displays, air conditioners, refrigerators, washing machines, smart door locks, audio systems, projectors, and the TCL RayNeo smart glasses.