MiHoYo enters the metaverse with HoYoverse

MiHoYo, the maker of Genshin Impact, launches a global metaverse brand called HoYoverse.

“Our mission in establishing HoYoverse is to create a vast and content-driven virtual world that integrates games, anime, and other diverse types of entertainment, which will provide players with a high level of freedom and immersion,” said Haoyu Cai, co-founder, and CEO of HoYoverse. “We will continue to focus on long-term operation strategies, consistent technical research, and innovation in a variety of fields, including artificial intelligence, cloud computing, and pipeline construction, to ensure that sufficient content is created to meet the expectations of players worldwide for a virtual world experience.”

The HoYoverse aims to expand its content production, technology research, and publishing duties through operations with offices in Montreal, Los Angeles, Singapore, Tokyo, and Seoul.