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Philippines #2 on list of countries producing K-Pop content on TikTok

TikTok has released its key insights and trends around K-pop on TikTok, showing that the Philippines has secured the number two spot when it comes to producing K-pop content on the platform.

• Tiktok Kpop 1 • Philippines #2 On List Of Countries Producing K-Pop Content On Tiktok

The insight was developed in collaboration with Kpop Radar, a K-Pop fandom data service operated by music start-up Space Oddity, the study outlined the platform’s long-lasting impact on the consumption of K-pop and fandom culture captured.

According to the study, the number of K-pop content on Tiktok has almost tripled from 33.5 million in 2019 to over 97 million in September 2021. 92.8% of these videos were made outside Korea, with Indonesia emerging as the top creator (16.4%). This was closely followed by the Philippines (13.5%) and the United States (8.7%).

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TikTok also said that not only did the platform re-connected fans with their favorite K-pop songs but also introduced them to new songs as well as tunes from emerging Korean artists. Check out the other stats below:

Realme Philippines

• Tiktok Kpop 2 • Philippines #2 On List Of Countries Producing K-Pop Content On Tiktok

• Tiktok Kpop 3 • Philippines #2 On List Of Countries Producing K-Pop Content On Tiktok

• Tiktok Kpop 4 • Philippines #2 On List Of Countries Producing K-Pop Content On Tiktok

• Tiktok Kpop 5 • Philippines #2 On List Of Countries Producing K-Pop Content On Tiktok

“TikTok has changed how people consume and experience K-pop, with fans, from Korea, Singapore and across the globe, now having the space and tools to re-create and re-imagine their favorite content,” said Jay Bae, Head of Global Business Development at TikTok Korea. “As K-pop is so well-loved by the global TikTok community, we will continue to drive initiatives to support both the artists and the fans.”

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“TikTok has certainly made its mark in the music industry, joining the ranks of LPs, radios, and television. We are grateful to be a part of this ongoing movement to support the genre and its community,” Bae added.

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