RELX is launching a new brand identity to adapt to the changing taste and lifestyle of its users and potential customers.
For the past years, RELX mission was to help 1.4 billion adult smokers to find a substitute for traditional cigarettes. However, this 2023 the brand’s mission is to now focus on creating hope for RELX users who are seeking for new possibilities and those who embrace change.
The Phoenix, which is now the brand’s core symbol represents RELX’s brand essence. The Phoenix acts as the brand’s beacon that brings timeless story for the RELX users and potential customers which radiates hope and transformation.
On the other hand, The Ray of Hope encompasses a beam of positivity that sheds light on new paths. It has been accompanied by The Color of the Sun which symbolizes something to look forward to.
According to RELX, a refreshed look is something to look forward to as they #MakeThatChange on their physical stores, kiosks, digital presence, new flavors, new packaging, product innovations and start the #NoSmokeSmell journey. Also, it won’t be difficult to find them as they are available in 2,500 7-Eleven stores nationwide, 250+ exclusive RELX stores, authorized resellers, and online flagship stores.
For more information, you may visit the official RELX Philippines website.
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