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Samsung appoints new President and CEO for Southeast Asia and Oceania




Samsung Electronics has recently announced the company’s new President and CEO for Southeast Asia and Oceania, Mr. Sangho Jo.

President and CEO Jo is a proven Samsung leader with over 30 years of experience across business groups and geographies. Now, he will direct the strategic growth of Samsung Electronics in Southeast Asia and Oceania. Markets in Southeast Asia and Oceania are identified as integral to Samsung Electronics’ long-term growth plans, aiming to sustain its rapid economic growth into the next decade.

Mr. Jo is expected to guide the business towards plastering its industry leadership and taking long-term growth opportunities in this region by forming partnerships, creating operational excellence, and building brand trust among consumers and enterprises.


Mr. Jo was the most recently appointed President and CEO for Samsung Electronics in Europe, where he directed the business to achieve sustainable commercial growth and brand favorability in 2020. In the past decade, Mr. Jo has served as President in Samsung Electronics Germany (2019), United Kingdom (2015 – 2017), Sweden (2012 – 2014), Austria (2011), and Baltic countries (2009 – 2010), as well as the Head of Visual Display business for Samsung Europe based in South Korea (2017 – 2018).

However, Mr. Jo is not new to Southeast Asia and the Oceania region, as he has experienced working in Samsung Electronics Singapore (1997), Vietnam (1998 – 2000), and Malaysia (2007 – 2008).

“I am pleased to return to Southeast Asia and Oceania, and lead one of the vibrant leading hubs for Samsung Electronics globally. I look forward to strengthening the strong relationships we have built with our partners and customers here and explore exciting new consumer and commercial partnerships, steering Samsung into the next stage of growth in the region,” Mr. Jo stated.

The new President and CEO also mentioned being committed to empowering the digital ambitions of nations, industries, and communities in Southeast Asia and Oceania. Also, he asserted to help fulfill the potential of the people through next-generation technologies.



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