Sony launches new FE 24-50mm F2.8 G lens in the Philippines

Sony’s going big on small with the new FE 24-50mm F2.8 G lens. This compact full-frame E-mount option packs a surprising punch, offering high-resolution performance and creamy bokeh in a surprisingly portable package.

This lens might be light and easy to carry, but its image quality is anything but lightweight. Sony’s engineers crammed four aspherical and two ED (Extra-low Dispersion) glass into the design, minimizing chromatic aberrations for sharp, detailed photos and videos throughout the 24mm to 50mm zoom range.

Sony Fe 24 50mm F2.8 G Fi

Whether you’re capturing everyday moments, snapping portraits, or filming cinematic masterpieces, this lens delivers beautiful background blur thanks to its large f/2.8 aperture.

The 11-blade circular aperture is the secret sauce behind the lens’s signature G Lens bokeh. It creates a smooth, dreamlike quality to out-of-focus areas, making your subject the star of the show. Get up close and personal with a minimum focus distance of 0.19m (AF) and a 0.3x maximum magnification.

For more user control, the lens features a focus hold button, aperture ring, click on/off switch, and focus mode switch. Plus, the lens is dust and moisture-sealed with a fluorine coating for worry-free shooting in less-than-ideal conditions.

The FE 24-50mm F2.8 G features a speedy autofocus system with two linear motors, ensuring lightning-fast focus lock and quiet operation. It seamlessly integrates with compatible cameras for high-speed continuous shooting with tracking at up to 120 fps.

Alpha 7c Ii Silver — Sony Alpha 7C II Silver

Whether you’re shooting silky smooth 4K 120p or action-packed FHD 240p, the autofocus won’t let you down. Plus, it works like a charm with in-body image stabilization for steady handheld shots. For those who prefer a hands-on approach, the FE 24-50mm F2.8 G offers a linear response MF system for precise manual focus control.

Price and availability

The Sony FE 24-50mm F2.8 G lens (Silver variant only) is priced at PHP 69,990. It is now up for pre-orders from March 15 to April 14, 2024, which comes bundled with Peak Design Cuff worth PHP 2,200.

Fe 24 50mm F2.8 G